Nike stock forecast: Third-party price targets

Nike Inc (NKE) was trading at $69.78 at 4.44pm UTC on 25 September 2025, within a range of $69.31 to $71.28 for the day.

By Dan Mitchell13:13 (UTC), 3 October 2025

Nike stock forecast: Third-party price targets — Photo: Shutterstock.com

The stock remains well below its 2023 closing levels but has recovered substantially from April lows near $54, bringing it close to break-even for 2025 following a sharp rebound linked to renewed investor confidence in the company’s turnaround strategy.

Market focus centres on CEO Elliott Hill’s ‘Win Now’ strategy as Nike approaches its Q1 fiscal 2026 earnings report on 30 September. Analysts expect a 5% revenue decline to about $11bn but see reduced pressure from the strategic restructuring that has weighed on results for six consecutive quarters (S&P Global Research, 17 September 2025). The strategy focuses on refocusing on sports performance and rebuilding wholesale relationships. Early indicators include positive feedback from major retailer JD Sports and improved reception in key categories such as running shoes (Reuters, 24 September 2025).

Nike stock forecast: Analyst price target view

Morgan Stanley (Equal-weight rating)

Morgan Stanley raised its price target for Nike to $70 from $64, citing a more favourable weighted average cost of capital inputs while maintaining an Equal-weight rating. The firm expects Q1 fiscal 2026 EPS to align with consensus at about $0.27 but cautions that consensus estimates for the second half of fiscal 2026 may be too optimistic given discounting pressures and inventory challenges (Yahoo Finance UK, 23 September 2025).

UBS (Neutral rating)

UBS lifted Nike's price target to $71 from $63, maintaining a Neutral rating ahead of the upcoming earnings report. The adjustment reflects a balanced outlook as the firm reviews Nike's turnaround strategy under CEO Elliott Hill while acknowledging ongoing headwinds in Greater China and competitive pressures (Investing.com UK, 19 September 2025).

Telsey Advisory Group (Market Perform rating)

Telsey Advisory raised Nike's price target from $70 to $75, maintaining a Market Perform rating while increasing its Q2 2026 earnings estimate to $0.53 per share. The firm notes better prospects for the back-to-school season and early signs that new product launches are gaining traction with consumers (MarketBeat, 23 September 2025).

Goldman Sachs (Buy rating)

Goldman Sachs lifted Nike's price target to $85 from $81, maintaining a Buy rating after updating estimates to reflect prevailing tariff rates, including 30% for China and 20% for Vietnam. The firm remains positive on consumer resilience and sees limited downside to sales estimates, though it highlights risk factors to monitor (TipRanks, 22 July 2025).

Third-party price targets for Nike generally cluster in the $70–$85 range, based on expectations of multi-year recovery and margin expansion.

Forecasts are frequently inaccurate, as they cannot account for unforeseen market developments. Past performance should not be relied upon as an indicator of future results.

NKE stock price: Technical overview

Nike (NKE) was trading at $69.78 at 4.44pm UTC on 25 September 2025, remaining below its moving-average cluster. The 20-, 50-, 100- and 200-day SMAs at approximately $73, $75, $70 and $70 show a mixed configuration with no clear directional bias. The stock sits just below the shorter-term averages while finding support near the longer-term 100- and 200-day levels, creating a compressed technical range.

Momentum indicators point to neutral-to-weak conditions. The 14-day RSI was at 30.44, in oversold territory and suggesting potential for a relief bounce. The Average Directional Index at 23.43 signals modest trending strength. The MACD level at -1.28 indicates negative momentum, consistent with recent selling pressure, but also close to levels where oversold conditions may attract buyers.

On the upside, Nike faces initial resistance at the $76.69 pivot level. A daily close above this level would bring the $80.85 area back into focus as the next significant hurdle. Further gains would target the moving-average cluster around $73–75, where several technical levels converge.

On the downside, support begins near $73.21, followed by $70.05, which aligns with the 200-day SMA. A break below this longer-term average could open the way for a decline towards the $69.05 support zone, where further selling pressure may emerge (TradingView, 25 September 2025).

This technical analysis is for informational purposes only and does not constitute financial advice or a recommendation to buy or sell any instrument.

Capital.com’s client sentiment for Nike CFDs

Capital.com client positioning in Nike CFDs is strongly skewed towards long positions, with 98.9% buyers against 1.1% sellers (25 September 2025). This represents a 97.8 percentage point difference in favour of buyers, indicating an extreme long bias. This snapshot reflects open positions on Capital.com and is subject to change.

FAQ

Is Nike a good stock to buy?

This content does not provide financial advice. Analysts’ views are mixed: some maintain Neutral or Equal-weight ratings, while others, such as Goldman Sachs, assign a Buy rating. It’s important to note that forecasts can be unreliable, and past performance is not a guide to future results.

Could Nike stock go up or down?

Yes. The technical analysis in this article outlines both upside and downside levels. For example, resistance is noted at $76.69 and $80.85, while support lies around $70.05 and $69.05. These levels indicate potential for movement in either direction, depending on market conditions.

Should I invest in Nike stock?

We don’t provide investment advice. Any decision to invest should be based on individual objectives, circumstances and risk tolerance. The information here is for educational purposes only.