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Applovin Corporation Company profile

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AppLovin Corp (APP) is a global technology company based in Palo Alto, California. With a particular focus on the mobile gaming industry, it provides developers with a range of tools specifically designed to grow their applications. Analytics generated by the company’s platform allows for enhanced management and optimisation of marketing investments, aiming to increase app monetisation. 

AppLovin’s product portfolio comprises more than 200 chart-topping games, including world-renowned hits such as Machine Zone’s Final Fantasy XV and Game of War, and Magic Tavern’s Project Makeover.

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Founded in 2012, AppLovin spent its first two years operating in what CEO Adam Foroughi described as “stealth mode” until the company received its first round of investor funding in 2014. The company raised $4m from Streamlined Ventures and the Webb Investment Network and announced that it was working with 300 major clients including music streaming giant Spotify (SPOT).

The company’s platform collects advertisement interaction data across applications using AppLovin. Machine learning analyses this data to match users with relevant ad content based on collected data with the aim of maximising ad interaction, thereby increasing revenue for app developers. 

Roughly half of the company’s revenue comes from the sale of virtual items through in-game purchases, with the other half coming from companies paying to use its software. The business almost tripled its revenues from $483m in 2018 to $1.45bn in 2020. Part of the reason for the staggering revenue growth was the number of acquisitions the company has made in recent years. Some of its latest purchases include game developer Machine Zone for $500m in May 2020 and German-based mobile marketing business Adjust for $1bn in February 2021.

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On April 7, 2021, the company announced its intention to launch an initial public offering (IPO), setting the target range of $75 to $85 per share. On April 15, AppLovin went public, floating 25 million Class A common shares on the Nasdaq exchange under the ticker symbol APP. Each share was priced at $80, helping the company raise $2bn and giving it a valuation of $28.6bn. On its first trading day, the stock opened at $70 per share.

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