Zalando stock forecast: Third-party price targets
Zalando is a Germany-listed online fashion retailer operating across multiple European markets, with activities spanning consumer sales, logistics and platform-based services. Explore third-party ZAL price targets and technical analysis.
Zalando SE (ZAL) is trading around €22.03 in early European dealings, within an intraday range of €20.89–€24.22 on Capital.com’s platform as of 10:33am (UTC) on 4 February 2026. Past performance is not a reliable indicator of future results.
The move comes amid continued market attention on Zalando’s recent strategic updates, including management commentary on expanding its business-to-business offering and preparing a first US client deal, alongside prior disclosures of revenue growth in 2025 supported by acquisitions and partnerships (Bloomberg, 16 January 2026). Trading also appears influenced by broader sentiment towards European retail equities, with sector indices showing mixed performance over the past year, while liquidity conditions remain shaped by post-earnings positioning and macroeconomic data releases across the euro area (STOXX, 18 January 2026).
Zalando stock forecast 2026–2030: Third-party price targets
As of 4 February 2026, third-party Zalando stock predictions reflect indicative opinions from third-party institutions based on their own assumptions and do not represent guarantees of future performance. Across sources, targets vary depending on differing views around growth, profitability and execution risk, highlighting the uncertainty inherent in forward-looking estimates.
MarketScreener (consensus overview)
MarketScreener reports that the average 12-month ZAL stock forecast was around €36.75, aggregating estimates from a broad group of covering analysts into a single consensus figure. The service notes that this level reflects expectations for revenue growth and a gradual improvement in margins, set against a more stable demand backdrop in European online retail (MarketScreener, 4 February 2026).
RBC Capital Markets (single-stock update)
RBC Capital Markets reaffirmed its rating on Zalando with a price target of €36, signalling an unchanged 12-month objective versus its prior view. The bank cites expectations for improved profitability and potential benefits from marketplace initiatives, while also flagging ongoing macroeconomic and consumer-spending uncertainties (The Globe and Mail, 20 January 2026).
UBS (broker revision)
UBS maintained a Buy rating on Zalando but trimmed its target price from €42 to €36.50, reflecting a more conservative upside scenario over the next 12 months. The broker points to recalibrated growth and margin assumptions amid sector-wide caution around discretionary spending, while still highlighting Zalando’s scale and platform position within European online fashion (MarketScreener, 26 January 2026).
MarketBeat (ADR-based consensus)
MarketBeat reports that Zalando’s US-traded ADR (ZLNDY) carried a 'Moderate Buy' consensus, with its coverage universe summarising underlying broker price targets into an implied upside from then-current levels. The outlet notes that this aggregated view balances expectations for earnings growth and operational leverage against competitive and macro-related risks (MarketBeat, 13 January 2026).
Predictions and third-party forecasts are inherently uncertain, as they cannot fully account for unexpected market developments. Past performance is not a reliable indicator of future results.
ZAL stock price: Technical overview
The ZAL stock price is trading around €22.03 as of 10:33am (UTC) on 4 February 2026, positioned below a broad daily moving-average cluster, with the 20-, 50-, 100- and 200-day moving averages grouped near approximately €25, €24, €25 and €26 respectively. The 14-day RSI sits near 36 in the lower-neutral zone, while the ADX at around 20 suggests a modest, non-dominant trend rather than a strong directional phase.
On the topside, the first area to watch is the classic R1 pivot near €26.18, with R2 towards €28.09 coming into view only on a sustained daily close above that zone. On pullbacks, the classic pivot around €24.79 marks an initial resistance-turned-reference above spot, while the 200-day simple moving average near €26.45 remains a key longer-term reference level. A sustained move below current prices would bring the S1 region near €22.88 into focus as the next notable downside area (TradingView, 4 February 2026)
This technical analysis is provided for informational purposes only and does not constitute financial advice or a recommendation to buy or sell any instrument.
Zalando share price history (2024–2026)
ZAL’s stock price has risen sharply over the past two years, moving from around €9.31 at the close on 6 February 2024 to about €34.36 on 4 February 2026. During 2024, the stock advanced in stages, moving from single-digit levels into the low-€14s by late May before consolidating in the mid-teens through the summer and early autumn, and finishing the year just above €11.35 on 30 December 2024.
Momentum accelerated in 2025 as the price broke out of that range, first moving into the mid-€20s by early November before extending into the low-€30s and ending the year near €29.15 on 30 December 2025. This advance continued into early 2026, with a series of higher prices through January and early February taking Zalando from roughly €30.30 on 2 January to the mid-€34s by 4 February 2026.
Past performance is not a reliable indicator of future results.
Zalando (ZAL): Capital.com analyst view
Zalando’s share price has delivered a strong two-year move, rising from low double-digit levels in early 2024 to the mid-€30s by early February 2026, as the company prioritised profitable growth and expanded its platform reach. Reported figures for 2025 show year-on-year increases in gross merchandise volume (GMV) and revenue, supported by contributions from acquired assets and growth in services such as marketing and fulfilment. These developments may support market interest, even as higher interest rates and cautious consumer spending remain potential headwinds.
From a fundamental perspective, initiatives around B2B services, logistics and data-driven personalisation could strengthen Zalando’s longer-term positioning in European online fashion, particularly as the sector continues to evolve towards e-commerce. At the same time, increased competition, execution risks linked to integrations and cost control, and broader macroeconomic pressures on household budgets could weigh on performance if expectations are not met. As a result, both upside and downside scenarios remain possible.
Capital.com’s client sentiment for Zalando CFDs
As of 4 February 2026, Capital.com client positioning in Zalando CFDs is heavily skewed towards long positions, with 98.4% buyers versus 1.6% sellers. This places net positioning firmly in heavy-buy territory, although this reflects open positions on the platform rather than directional conviction, and can change as traders adjust their exposure.
Summary – Zalando 2026
- Zalando’s share price rose from around €11.76 at the start of January 2025 to roughly €29.15 by 30 December 2025, marking a continuation of its recovery from early-2024 single-digit levels.
- The advance through 2025 was broadly steady, with momentum building from late summer as prices moved from the high-teens in June into the mid-€20s, before reaching the low-€30s by November and December.
- Technical readings in early February 2026 show the price trading below a cluster of daily moving averages around €24–€26, with the 14-day RSI near 36 pointing to lower-neutral momentum and no clearly dominant trend.
- Key fundamental themes include Zalando’s focus on profitable growth, the expansion of B2B and platform services, and broader European online fashion trends, balanced against risks from competition, execution challenges and macro-driven pressure on consumer spending.
Past performance is not a reliable indicator of future results.
FAQ
Who owns the most Zalando stock?
Zalando’s shareholder base includes a mix of institutional investors, founders and public shareholders. Large asset managers and investment funds typically account for a significant proportion of the free float, while the company’s founders and early backers continue to hold notable stakes. Ownership levels can change over time as institutions rebalance portfolios or as shares are traded on the open market, so no single shareholder position should be regarded as fixed.
What is the five-year Zalando share price forecast?
There is no reliable or universally agreed five-year ZAL stock forecast. Most publicly available analyst estimates focus on shorter horizons, typically around 12 months, and are based on assumptions that can evolve over time. Longer-term outcomes will depend on factors such as consumer demand, competition in online fashion retail, execution of strategic initiatives and broader economic conditions, all of which introduce uncertainty into extended forecasts.
Is Zalando a good stock to buy?
Whether Zalando is a 'good' stock depends on individual objectives, risk tolerance and market expectations. Analysts highlight factors such as platform scale, logistics capabilities and growth in services as potential positives, while also noting risks linked to competition, margins and consumer spending trends. Share prices can reflect both favourable and unfavourable developments, so Zalando may suit some market participants but not others, depending on their strategy and time horizon.
Should I invest in Zalando stock?
Zalando’s share price can move both higher and lower, influenced by company-specific news, earnings updates, sector trends and wider macroeconomic developments. Changes in consumer behaviour, cost structures, competitive pressures or investor sentiment may all affect price movements. Like most equities, Zalando’s stock is subject to volatility, meaning outcomes are uncertain and price movements may not follow a single, predictable direction.
This article does not provide investment advice or recommendations. Deciding whether to invest in Zalando shares requires an assessment of personal financial circumstances, risk appetite and understanding of the risks involved. Investors may consider factors such as valuation, growth prospects, competition and broader market conditions, and may wish to seek independent professional advice before making any investment decisions.
Can I trade Zalando CFDs on Capital.com?
Yes, you can trade Zalando CFDs on Capital.com. Trading share CFDs lets you speculate on price movements without owning the underlying asset and to take long or short positions. However, contracts for difference (CFDs) are traded on margin, and leverage amplifies both profits and losses. You should ensure you understand how CFD trading works, assess your risk tolerance, and recognise that losses can occur quickly.