Amazon stock forecast: Third-party price target

Amazon.com, Inc. (AMZN) is down approximately 23.61% since the beginning of 2025 as of late April, and down 4.15% year on year. The stock had been trending downwards since February 2025, amid continued volatility in US equity markets.

Amazon’s Q1 2025 earnings were scheduled for release on 1 May 2025. In its previous earnings report on 6 February 2025, Amazon posted an annual net income of $59.25bn, a 94.73% increase year on year. Annual net sales grew 10.99% to $638bn.

What’s next for the e-commerce and cloud computing giant? Here’s the Amazon stock price forecast for 2025-2030 and beyond, including insights, analyst targets, and third-party predictions.

Amazon share price forecast 2025: Analysts’ price targets

Amazon share price predictions as of 5 March 2025 include Trading Economics, which projected Amazon’s stock price to reach $156.39 by April 2026 and $168.78 by the end of Q2 2025. Meanwhile, trading news and forecasting site Benzinga estimated an average Amazon stock price of $175.78 for 2026.

TipRanks compiled ratings from 46 analysts over the past three months, with 45 issuing a ‘buy’ recommendation and one suggesting a ‘hold’. The platform’s aggregated 12-month price target for Amazon stood at $250.45 per share, representing a 49.68% potential upside from its last recorded price of $167.32. The lowest analyst target was $195, while the highest reached $287.

TradingView’s consensus forecast, based on 64 analysts’ 12-month price targets, mirrored the TipRanks estimate at $251.33, with a projected range between $195 and $290. A broader analyst consensus of 74 professionals on the platform yielded a ‘strong buy’ rating, with 58 analysts recommending a strong buy, 11 a buy, and five a hold.

Algorithmic forecasting platform Coin Codex predicted that Amazon’s stock could average $127.05 in 2025, and decline to $126.475 in 2026 and $120.18 in 2027. However, its longer-term projections turned bullish, with estimates of $183.06 in 2028, $186.25 in 2029, and $130.80 by 2030.

Gov Capital projected Amazon would close 2025 at $187.62, climb to $198.37 in 2026, and further rise to $199.51 in 2027 before experiencing a slight decline to $184.33 by 2029. Wallet Investor, on the other hand, forecast a steady climb, predicting a 2025 closing price of $209.79, rising to $259.64 in 2026 and continuing upwards to $406.63 by 2029.

Morningstar maintained its $240 per share fair value estimate for Amazon, reflecting what it considers the stock’s intrinsic value rather than its market price. Analyst Dan Romanoff noted, ‘With its 4-star rating, we believe Amazon’s stock is fairly undervalued compared to our long-term fair value estimate of $240 per share, which implies a 2025 enterprise value to sales multiple of 4 times and a 2% free cash flow yield.

Several major investment banks also issued their latest price targets for Amazon:

• Wedbush maintained an ‘outperform’ rating, setting a $225 price target.

• RBC Capital analyst Brad Erickson kept his $265 price target, maintaining a ‘buy’ rating.

• Bank of America reaffirmed a ‘buy’ rating while decreasing the price target from $257 to $225.

• Wells Fargo set a $203 price target, maintaining an ‘equalweight’ rating.

Amazon share price forecast 2030 and beyond

Many analysts decline to provide long-term predictions for the Amazon stock price due to the unpredictable nature of financial markets. However, algorithmic forecasts provide potential scenarios for 2030 and beyond.

Algorithmic forecasts are often inaccurate and sometimes unrealistic. Take them with a pinch of salt, as past performance isn’t a reliable indicator of future results.

Learn more about Amazon stock on our comprehensive Amazon shares trading guide.

What is Amazon’s stock price history?

Amazon’s share price has seen significant shifts since its IPO in 1997, when it offered shares at $18, valuing the company at around $438 million. In the early years of its listing, the share price made steady progress as the company added new product lines to its e-commerce offering such as electronics, clothing and home goods, boosting market confidence in Amazon stock.

Past performance isn’t a reliable indicator of future results.

In 2023, Amazon’s stock price opened at $85.46 on 3 January and closed at $151.94 on 29 December, reflecting a 77.79% increase. The gains were supported by strong growth in Amazon Web Services (AWS) and improved consumer spending. Sentiment was also buoyed by easing inflation concerns and expectations of future Federal Reserve rate cuts.

The upward trajectory continued into 2024, with Amazon shares opening at $151.94 and peaking at $233 on 16 December 2024, before ending the year at $219.39 on 31 December 2024 – marking a 44.39% increase from the start of the year. Positive earnings reports, particularly in the AWS segment, alongside Amazon’s expansion into healthcare and logistics, contributed to the price rise.

Amazon reached an all-time high of $242.52 on 4 February 2025, but subsequently declined due to cautious revenue forecasts, economic uncertainty, and mixed earnings results. On 28 February 2025, Amazon shares closed at $212.28, down 12.47% from its earlier high.

AMZN’s share price fell to $190.26 by 31 March 2025, then fluctuated between $161.38 and $198.34 in April 2025.

What drives the Amazon share price?

Amazon’s share price is influenced by several factors, including its financial performance, artificial intelligence (AI), competitive positioning, and broader macroeconomic conditions.

Financial performance and earnings reports

Amazon’s Q4 2024 earnings showed an annual net income of $20bn and EPS of $1.86, exceeding analyst expectations. However, shares declined after Amazon issued weaker Q1 2025 guidance, projecting revenue below forecasts at $151-155.5bn. Historically, the stock has reacted sharply to earnings surprises – rising in February 2024 after AWS outperformed expectations but falling in October 2023 on weaker advertising growth. Analysts continue to monitor profitability across Amazon’s key segments.

Cloud computing, AI, and automation

AWS remains Amazon’s most profitable segment, with a $100bn capital expenditure plan announced in February 2025 to strengthen AI and cloud infrastructure. In the same month, Amazon unveiled Alexa+, an advanced AI-powered assistant offering more conversational and personalized interactions, available for $19.99 per month or free for Prime members. CEO Andy Jassy emphasised in a 26 February 2025 CNBC interview that AI is central to Amazon’s future, spanning AWS, logistics, and retail personalisation. However, competition from Microsoft’s AI-enhanced Azure and Google Cloud’s enterprise AI services presents a challenge. While AI investment may drive long-term growth, execution risks remain.

E-commerce and logistics expansion

Amazon’s e-commerce business is evolving through automation, with its Shreveport fulfilment centre aiming to cut costs through robotics. However, discount platforms Temu and Shein are gaining market share, increasing pressure on Amazon’s retail segment. Meanwhile, speculation that Amazon could expand into freight and third-party shipping has affected traditional carriers. On 21 February 2025, Barclays analyst Brandon Oglenski noted that freight stocks fell due to concerns that Amazon could compete with FedEx and UPS. Market experts are assessing whether Amazon’s logistics expansion will improve efficiency or strain capital expenditure.

Macroeconomic and regulatory factors

Consumer spending is sensitive to interest rate changes, with potential rate cuts in 2025 possibly benefiting Amazon’s retail and advertising segments. However, Amazon faces regulatory scrutiny, including a European Commission probe into its use of third-party seller data, which could lead to fines or operational changes. Meanwhile, the US Federal Trade Commission (FTC) has investigated Amazon’s marketplace practices, posing legal and compliance risks.

Stock trading strategies to consider

Choose a trading strategy appropriate to your individual preferences, time commitment, and how much you can afford to risk.

Day trading

Day trading takes place within a single trading session, with traders looking to capitalise on short-term price movements. Positions are typically opened and closed within the same day to avoid overnight exposure.

Trend trading

Trend trading focuses on identifying and following longer-term market trends. Traders seek to enter positions aligned with the prevailing trend and exit before the trend reverses. 

Position trading

Position trading is a longer-term strategy, where traders hold positions for months or even years, aiming to benefit from broad price movements rather than short-term fluctuations.

Swing trading

Swing trading takes place over days or weeks, with traders attempting to capture price swings within a larger trend. Swing traders often use technical analysis to identify entry and exit points.

Discover more trading strategies on our comprehensive trading strategies page.

Potential risks and rewards to Amazon shares trading

Monitor for potential opportunities and risks in shares trading, such as market conditions, company performance, and broader economic trends. Here are some to consider.

Potential opportunities

• AWS and AI expansion: Growth in cloud computing and AI could drive long-term revenue.

• E-commerce leadership: Advancements in automation and logistics enhance operational efficiency.

• Macroeconomic tailwinds: Potential interest rate cuts could support consumer spending.

• Diversified revenue streams: Operations across multiple sectors provide stability, though AWS remains a key earnings driver.

Risks

• Regulatory scrutiny: Ongoing investigations may lead to fines or operational changes.

• Competitive pressures: Growing competition from tech giants in AI, cloud computing, and e-commerce may challenge market dominance.

• Economic uncertainty: Inflation and shifting consumer behaviour may impact revenue.

• Stock volatility: While Amazon stock has long-term resilience, short-term fluctuations pose risks for active traders.

Learn more about stock markets in our comprehensive shares trading guide.

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