Watches of Switzerland Group PLC operates as a retailer of luxury watches in the United States and the United Kingdom. It offers luxury watches and jewelry; fashion and classic watches and jewelry; and gifts. The company operates 113 stores in the United Kingdom and 22 stores in the United States, as well as through five transactional websites under the Mono-Brand Boutiques, Watches of Switzerland, Mappin & Webb, Goldsmiths, and Mayors brand names. The company was incorporated in 2019 and is headquartered in Leicester, the United Kingdom.