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System1 Group PLC (LSE: SYS1) is a UK-based marketing analytics company that helps global brands test and optimise advertising through predictive behavioural science. Its platform uses emotional data and AI to forecast campaign effectiveness. With clients like Unilever and Coca-Cola, System1 enables data-driven creative decisions that improve marketing ROI.

Latest shares articles

US stocks inching closer to all-time highs

US stocks continue to move higher despite the rising geopolitical tensions, nearing their all-time highs

3 hours ago

Gold drops as markets cheer Middle East ceasefire – but for how long?

Gold price drops as markets react to news of a ceasefire in the Middle East, but skepticism over the duration of the agreement arises

09:16, 24 June 2025

Gold price forecast

Gold price forecast 2025: Third-party targets

Gold has long been considered a safe-haven asset in times of economic uncertainty, and with 2025 already marked by central bank pivots, shifting inflation pressures, and geopolitical tension, the metal remains high-profile in trading circles.

18:08, 23 June 2025

Geopolitical Escalation in the Middle East: strategic and market implications

Oil price jumps higher as the US attacks Iranian nuclear sites, but investors don't expect Iran to retaliate

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