Trade Roku Inc (Extended hours) - ROKU CFD

Roku Company profile

Roku (ROKU) provides a TV streaming platform. Users can watch movies, TV episodes and other content through the company’s streaming devices.

Based in San Jose, California, Roku offers streaming players and TV-related audio devices through direct retail sales and licensing arrangements with service operators. Its streaming devices are used in North America, Latin America and Europe, including the UK, Ireland and France.

By the end of 2021, the company had more than 270 linear channels across news, sport, music, and entertainment, including Netflix, Amazon Prime, Spotify and Apple TV. It also provided free-on-demand entertainment and has licensed content from more than 250 publishers.

The company had a total of 60 million active accounts streaming a total of 73.2 billion hours by the end of 2021, nearly double the hours streamed before the pandemic in 2019. 

Content publishers can use Roku’s streaming platform to build and monetise large audiences. The company provides advertisers with tools to engage consumers.

In 2021, the company expanded its original content under the brand Roku Originals and launched its first feature film.

Anthony Wood, who invented the digital video recorder (DVR) and founded ReplayTV, established Roku in 2002. Roku became a public company on 28 September 2017. The company’s stock is listed at Nasdaq under the ticker symbol ROKU.