Fluent Company profile
About Fluent Inc
Fluent, Inc. is a data-driven digital marketing services company. The Company's primarily activity includes acquisition services by digital marketing campaigns. The Company operates through two segments: Fluent and All Other. The Company delivers marketing executions and lead generation data records to clients, which consist of consumer brands, direct marketers, and agencies across a wide range of industries, including media & entertainment, financial products and Services, health and wellness, retail and consumer, and staffing and recruitment.
Financial summary
BRIEF: For the fiscal year ended 31 December 2021, Fluent Inc revenues increased 6% to $329.3M. Net loss totaled $10.1M vs. income of $2.2M. Revenues reflect Fluent segment increase of 4% to $315.9M, All Other segment increase from $6.6M to $13.4M, International segment increase of 51% to $68.6M. Net loss reflects Product development - Balancing value increase of 30% to $14.9M (expense), Depreciation and amortization - Balancin increase of 1% to $780K (expense).
Equity composition
Common Stock $.0001 Par, 12/10, 50M auth., 20,858,661 issd. Insiders own 20.89%. IPO 11/20/2007, 10M shares @ $8 per shareby Lazard CapitalMarkets. 03/15, 1- for-5 Reverse stock split.
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