Trade Baozun Inc. - BZUN CFD

Baozun Company profile

About Baozun Inc (ADR)

Baozun Inc is a holding company mainly providing e-commerce services. The Company helps brands execute their e-commerce strategies by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its services cover all aspects of the e-commerce value chain, including information technology (IT) solutions, online store operation, digital marketing, customer service, warehousing and fulfillment services. The Company provides services for a range of brand partners, covering apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, as well as insurance and automobiles areas.

Financial summary

BRIEF: For the fiscal year ended 31 December 2021, Baozun Inc (ADR) revenues increased 6% to RMB9.4B. Net loss totaled RMB219.8M vs. income of RMB426M. Revenues reflect Services increase of 12% to RMB5.52B. Net loss reflects Fulfillment - Balancing value increase of 17% to RMB2.64B (expense), Sales and Marketing - Balancing value increase of 18% to RMB2.46B (expense), General and Administrative - Balancing increase from RMB179.4M to RMB473.4M (expense).