“Previously, Apple was quite conservative about placing orders”, which were less than for last year’s new iPhone, said the Nikkei quoting a source.
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Sources cited by Nikkei said that the recent surge in iPhone orders is concentrated in the cheapest iPhone 11 model and the iPhone 11 Pro model, while Apple has slightly revised down orders for its top range model, the iPhone 11 Pro Max, which has a starting price of $1,099.
The world's largest financial newspaper also reported that suppliers remain cautious and said they were concerned that the higher level of orders would not be sustained.
Apple launched its three new iPhone models last month and reduced the starting price of the model upgrade, despite better cameras, to $699, compared to $749 for last year’s iPhone XR.
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