Mubi, the on-demand movie streaming and rental service, has launched in India.
Competing with the likes of Netflix, Amazon Prime Video and Apple TV+, London-based Mubi is offering its service at a slightly lower price. Mubi’s first three-month subscription in India costs Rs199 ($2.80, £2.10), after which it would charge $7 a month or $67 a year. In the UK it charges a £9.99 monthly subscription fee, and $10.99 a month in the US.
The streaming service is quite limited compared to other services such as Netflix. Mubi offers only 30 recent and vintage movies. One new title arrives every day and another is removed at the same time. No movie stays longer than 30 days on the platform.
In India, Mubi has additionally launched a dedicated channel – the first time it has done so for any market – in which local movies are being showcased. Customers in India have access to the global feed as well.
Additionally, like in other markets, Mubi is offering a rental service to subscribers in India, allowing them to pick any movie from a selection of a few dozen for $3.50.
However, Mubi Go, a service available in the UK and Ireland, which allows subscribers to get a movie ticket each week in a local theatre, is not yet available to customers in India.
Mubi launched in 2007 and also houses a film database and an online magazine known as The Notebook.