Trade Kering - KER CFD

Trade Kering - KER

A CAC 40 index component, Kering (KER) is a global fashion group with their head office based in Paris, France. The company is split into three main business segments: Lifestyle, Luxury, and Sport. Kering owns and manages such well-known brands as Brioni, Gucci, Balenciaga, Puma, Dodo, Tomas Maier, Boucheron, McQ, and more. In all, the company's brands are present in 120 countries worldwide, with Kering employing over 40,000 people across their international sites. The Kering share price can be found on the Euronext Stock Exchange.

The company’s story began in 1963 when François Pinault took a loan from a bank and his family to open the Établissements Pinault in Brittany, France. Its main operation was timber trading. The company kept continuously growing through the successful acquisitions. Pinault S.A. has been already listed on the Paris Stock Exchange by 1988.

Later on, the company kept merging with various businesses in the sphere of retail: Conforama, the French furniture retailer; Printemps, the department stores in Paris; La Redoute, the French mail-order shopping retailer; and Fnac, the French bookstore, multimedia and electronics retailer. The company was renamed Pinault-Printemps-Redoute (PPR) to align the group’s new activities in 1994.

In 1999, PPR purchased a controlling 42% share of the Gucci group for $3 billion, which led to acquiring of the Yves Saint Laurent. Following the new strategy, the company’s further acquisitions included Boucheron, Bottega Veneta, Balenciaga.

In 2004, PPR took almost all of the remaining shares of the Gucci group and got to 99.4% ownership of it (at the time, the Gucci stock price was $101.5 per share).

On March 22 2013, PPR changed its name to Kering in order to fully achieve the group’s image reconstruction. Now, its pronunciation sounds like “caring”, as well as being a reference to the Pinault family’s region of origin – Brittany, where “kêr” means "home". 

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