Trade Saga PLC - SAGA CFD

Saga Company profile

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Saga PLC (SAGA) is a British-based provider of travel agency services. The company offers various options for organised international vacations, cruises, insurance services, hotels, and flights to its customers across the UK.

Saga's key operating divisions include:

1. Saga Holidays, providing package tours and holidays across the globe. It operates and manages a fleet of cruise ships and Destinology luxury holiday brand.
2. Saga Services, offers a broad range of insurance services, including Life insurance, Home, Motor, Caravan, Pet, Private Medical, etc.
3. Saga Personal Finance, provides credit cards, savings accounts, financial advice, travel money, share dealing and long-term funding consulting. 
4. Saga Healthcare, including Saga SOS alarms, which offers personal alarms for reassurance in and around clients’ homes.

Additionally, the company runs a subscription magazine, with a monthly readership of one million. Under the leadership of Paul Bach, Saga Magazine has become the biggest selling monthly magazine in the UK.

The Saga business operates from several sites on the Sussex and Kent coast and has over 7 million customers, with its main target audience of those aged 50 and above.

History

The company was founded in 1951 by Sidney De Haan. The new business offered affordable off-peak holidays exclusively for retired people.

In 1960 the company pioneered tourism in Algarve and added many new destinations throughout the United Kingdom. Later on, Saga expanded to other destinations in Romania, Spain and Yugoslavia.

In 1980 Saga offered its clients the possibility to spend time in Singapore, Hong Kong and Bangkok and launched its first world cruise sail. This was the time when Saga Magazine, as well as Saga insurance and financial services, were born.

Between 2000 and 2020 Saga grew further, launching new services, such as Saga Healthcare and Saga investment. The company has built its own cruise fleet, starting with its first ship the Saga Rose, followed by the Spirit of Discovery and another luxury ship the Spirit of Adventure.

Trading

In 2014 the Saga stock floated on the London Stock Exchange under the ticker symbol SAGA. Since then, the SAGA stock price is listed and traded on the LSE and is included in the FTSE 250 Index.

So far in 2020, the Saga share value has been seriously hit by the Covid-19 pandemic, with most of the drop taking place from 20 February onwards. 

Since Saga’s services and products are particularly designed for people over 50, the company’s business has taken a significant blow. The outbreak has evaporated consumer confidence, in fear that getting on board a cruise ship or traveling on a plane could endanger their health.

A positive sentiment about the current Saga share price was triggered by the news that almost 57 per cent of its customers rebooked their cancelled departures. According to Saga’s report, the company’s loyal customers are planning to get back on board soon.

Looking at the Saga share price now, you can see that in a 1-year period the SAGA share price has been fluctuating within a range of 12.51 – 60 GBX.

Keep an eye on the Saga shares today to spot the best points to enter and exit a trade. Explore the Saga shares online chart at Capital.com and trade it with CFDs.