Under Armour (UA) is an American company offering sports apparel, footwear and accessories for men, women, boys and girls. Founded in 1996, the company is headquartered in Baltimore, Maryland. Under Armour distributes its product assortment via www.underarmour.com and through over 15,000 retail locations globally. Outside the USA, the company markets in the UK, France and Germany, and has third-party distributors in Australia, Benelux, Italy, and New Zealand, as well as a Japanese licensee. Under Armour employs around 1,400 staff members. Under Armour’s stock is listed on the New York Stock Exchange (NYSE).