Peloton sells exercise bikes for $2,200 and treadmills for $4,000, equpped with a 22-inch screen that stream live workouts for a monthly subscription fee of $40.
The firm has spread rapidly in recent years, but currently operates at a loss.
It has priced its stock at $29 a share, a price at the top of a share price range it released earlier this month.
The firm will float 40m of class a common stock on the Nasdaq stock exchange, hoping to raise $1.2bn. This would pracitcally double its $4.2bn valuation that it reached in its last round of private fundraising in August.
Peloton’s public listing comes in the wake of number of disappointing start-up IPOs. WeWork was forced to shelve its listing following lacklustre investor interest, Uber is currently trading 30% lower than its $45 a share IPO price, Lyft has similarly slipped 42% from its inital share debut of $72.
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