What are projected sales?
They're an estimate of how much revenue a company expects to earn by a set point in the future. They highlight any upward or downward trends and help give an indication of a business's overall health.
Key takeaways
Projected sales are estimates of how much revenue a company expects to earn by a future date, highlighting trends and indicating overall business health.
They serve as important components of business plans for setting budgets and help investors evaluate a company's financial potential and investment opportunity.
Business owners or sales managers lead projections with input from sales, marketing, and management teams, typically calculating them monthly, quarterly, or annually.
Companies base projections on historical data, market knowledge, and internal and external performance factors, which then influence decisions on staffing and marketing strategy.
Where have you heard about projected sales?
Projected sales are an important part of any company's business plan and are useful when it comes to setting budgets. If you're looking at a business as an investment opportunity, sales projections can help you understand its financial potential.
What you need to know about projected sales.
Business owners or sales managers are usually responsible for sales projections, with input from members of the sales and marketing teams and top-level management. They are usually calculated on a monthly, quarterly or annual basis. Most companies base their sales projections on historical data, market knowledge and possible internal and external factors which have been known to or could affect performance.
Projected sales can affect a number of company decisions, from staff numbers to the marketing strategy.