Puma stock forecast: Anta stake deal cleared
Puma is a German sportswear company. Chinese regulators have cleared Anta Sports’ proposed acquisition of an approximately 29% stake, with completion expected before the end of 2026. Explore third-party PUM price targets. Past performance is not a reliable indicator of future results.
PUMA SE (PUM) is trading at €21.95 as of 9:17am UTC on 15 September 2026, near the top of the session's €21.20–€21.95 intraday range. Past performance is not a reliable indicator of future results.
Recent price action follows the announcement that Chief Commercial Officer Matthias Baeumer will step down from the Management Board on 30 September 2026. CEO Arthur Hoeld will temporarily oversee sales and subsidiaries while Puma searches for a successor (Puma, 11 September 2026).
Separately, China's State Administration for Market Regulation unconditionally cleared Anta Sports' proposed acquisition of an approximately 29% stake in Puma, valued at around €1.506bn (SGB Media, 14 September 2026). The approval removes one regulatory hurdle ahead of the transaction's expected completion before the end of 2026.
Third-party Puma outlook: Anta stake deal, leadership change
As of 15 September 2026, third-party Puma stock predictions show a relatively wide range of 12-month targets following the group's first-half 2026 results and subsequent management changes. The estimates below are third-party projections and may change as new information emerges.
Barclays (broker rating)
Barclays projects a 12-month price target of €22 and maintains a hold rating. Analyst Viktoria Petrova's 2 September 2026 projection reflects a cautious view amid margin and earnings uncertainty (MarketScreener, 2 September 2026).
UBS (broker rating)
UBS sets a 12-month target of €25.50 and maintains a hold rating. Analyst Robert Krankowski's 3 September projection reflects a relatively cautious near-term view at the valuation used in the report (MarketScreener, 3 September 2026).
RBC Capital Markets (broker rating)
RBC projects a 12-month target of €23, down from €25, while maintaining a sector perform rating. Analyst Piral Dadhania revised the target following the announcement that Chief Commercial Officer Matthias Baeumer will leave the Management Board (MarketScreener, 11 September 2026).
Ad-Hoc-News (consensus overview)
Citing MarketScreener-compiled data, Ad-Hoc-News reports an average 12-month analyst target of €29.32, around 23% above the share price at the time. Estimates range from €25–€40.50, showing a broad spread of expectations around Puma's future earnings and margins (Ad-Hoc-News, 8 September 2026).
Investing.com (consensus overview)
Investing.com projects an average 12-month target of €29.62, based on 18 analysts, with estimates ranging from €25–€40.50. Its consensus stands at buy, comprising seven buy, 11 hold and one sell rating over a trailing three-month window (Investing.com, 7 September 2026).
Predictions and third-party forecasts are inherently uncertain, as they cannot fully account for unexpected market developments. Past performance is not a reliable indicator of future results.
Puma earnings: latest results and next report date
Puma reported its Q2 and half-year 2026 results on 30 July 2026. Currency-adjusted Group sales fell 9.4% to €1,690.6 million in the second quarter, from €1,871.3 million a year earlier. For the first half, sales declined 5.2% on a currency-adjusted basis and 7.9% in euro terms to €3,554.4 million. Gross profit fell 5.6% to €1,701.2 million.
Second-quarter EBIT improved to €-53.1 million from €-109.1 million, while the EBIT margin improved to -3.1% from -5.8%. Puma attributed part of the change to favourable currency and hedging effects. Footwear sales fell 11.7% on a currency-adjusted basis, while Apparel and Accessories also declined.
Management reaffirmed its full-year 2026 outlook at the time of publication (Puma, 30 July 2026).
Puma's next scheduled disclosure is its Q3 2026 quarterly statement on 30 October 2026 (Puma, 30 October 2026).
Past financial performance is not a reliable indicator of future results, and forthcoming figures remain subject to change until formally released.
PUM stock price: technical overview
As of 9:17am UTC on 15 September 2026 the PUM stock price trades below its key moving-average cluster, with the 20-, 50-, 100- and 200-day simple moving averages (SMAs) near €24, €26, €27 and €25, respectively. The 20-day SMA sits below the 50-day SMA, while the Hull moving average (9) is around €21, according to TradingView.
The 14-day relative strength index (RSI) stands near 23, within the range commonly described as oversold. The average directional index (ADX) is around 38, suggesting a comparatively established trend without indicating its direction (TradingView).
Above the current price, classic pivot resistance R1 sits near €27.90, followed by R2 around €30.30, based on TradingView calculations.
The supplied pivot data places S1 at €23.70, S2 at €22.10 and the central pivot at €26.20. As the current share price sits below these levels, they offer limited value as conventional downside references at present. Technical levels can change as new price data emerges and do not indicate where the market will move next (TradingView, 15 September 2026).
This is technical analysis for informational purposes only and does not constitute financial advice or a recommendation to buy or sell any instrument.
Puma share price history (2024–2026)
PUM’s stock price has moved through several distinct phases over the past two years. After trading around the mid-€20s in 2024 and into 2025, the shares came under pressure through the second half of 2025, including a fall from €24.55 to €20.80 across 24–25 July. The decline continued later in the year, with Puma reaching a two-year low of €15.40 on 25 November 2025.
The stock began 2026 on a volatile footing. It fell from around €21.70 to €18.65 in late January amid profit-warning concerns, before rebounding to €23.85 within days. That recovery extended into the spring, taking Puma to a 2026 high of €30.10 on 28 May.
The move proved difficult to sustain. Shares declined through the summer, slipping back below €25 and then €22 by September. Puma closed at €21.95 on 15 September 2026, around 2.9% lower year to date but 3.8% higher year on year, leaving the stock well below its May high but above the lows reached in late 2025.
Past performance is not a reliable indicator of future results. Share prices are indicative and may differ from live market prices.
Puma (PUM): Capital.com analyst view
Puma's share price has moved across a broad range over the past year, from a two-year low near €15.40 in November 2025 to a 2026 high of around €30.10 in May, before returning towards €22 by mid-September. Over the same period, Puma announced management changes and Anta Sports' proposed stake acquisition.
Management uncertainty and weaker first-half sales may weigh on sentiment if they contribute to further pressure on margins or earnings. Conversely, progress on leadership changes, improved financial performance or signs of margin recovery could support a different assessment of the business.
Anta Sports' proposed investment may also influence the shares in either direction. Chinese regulatory clearance removes one hurdle and could support confidence in completion, while delays, changes to the transaction or other outstanding conditions could create uncertainty.
Puma's reaffirmed full-year guidance may provide some support to expectations, although future results will determine whether the company meets those targets. Overall, earnings, margins, management changes and progress on the Anta transaction may all influence the share price, and none provides a reliable indication of future direction.
Summary – Puma 2026
- Puma traded near €21.95 as of 9:17am UTC on 15 September 2026, within an intraday range of €21.20–€21.95.
- The stock trades below its main moving averages, with RSI near 23 in commonly defined oversold territory and ADX near 38 indicating a comparatively established trend without specifying its direction.
- First-half 2026 sales and gross profit declined, although second-quarter EBIT and the EBIT margin improved compared with the previous year.
- Key developments include Matthias Baeumer's planned departure and Anta Sports' proposed acquisition of an approximately 29% stake in Puma.
- China's antitrust clearance removes one hurdle for the Anta transaction, although completion remains pending.
Past performance is not a reliable indicator of future results.
FAQ
Who owns the most Puma stock?
The article does not identify Puma's largest current shareholder, so it would not be accurate to name one here. It does note that Anta Sports has proposed acquiring an approximately 29% stake in Puma, valued at around €1.506bn. Chinese regulators have cleared the transaction, but completion is still pending. Ownership levels can change, so the latest company filings should be checked for the most recent shareholder information.
What is the five-year Puma share price forecast?
The article does not provide a five-year Puma stock forecast. The cited third-party projections cover a 12-month horizon, with individual broker targets between €22–€25.50 and broader consensus readings around €29.32–€29.62. Longer-term forecasts involve greater uncertainty because earnings, margins, management changes and corporate transactions can evolve substantially over time. Analyst targets should not be treated as reliable indicators of future performance.
Is Puma a good stock to buy?
Whether Puma is suitable to buy depends on an individual's objectives, risk tolerance and assessment of the company. The article highlights both potentially supportive and adverse factors. Anta Sports' proposed investment and reaffirmed full-year guidance may support sentiment, while weaker first-half sales, margin pressure and management changes may weigh on it. None of these factors determines future performance, and the article does not recommend buying or selling Puma shares.
Could Puma stock go up or down?
Yes. Puma shares could move in either direction as earnings, margins, management changes and the Anta transaction develop. Improved profitability, stronger sales or progress towards completing Anta's proposed investment could support the price. Conversely, weaker earnings, continued margin pressure, transaction delays or further management uncertainty could weigh on the shares. Technical indicators also provide no certainty about direction, even where conditions are commonly described as oversold.
Should I invest in Puma stock?
That depends on your financial circumstances, objectives and tolerance for risk. The article does not recommend investing in Puma. Instead, it outlines factors that market participants may consider, including first-half results, margin trends, management changes, Anta Sports' proposed stake acquisition and differing analyst forecasts. These factors can influence the shares in either direction. Past performance and third-party price targets should not be relied on as indications of future returns.
Can I trade Puma CFDs on Capital.com?
Yes, you can trade Puma CFDs on Capital.com. Trading share CFDs lets you speculate on price movements without owning the underlying asset and to take long or short positions. However, contracts for difference (CFDs) are traded on margin, and leverage amplifies both profits and losses. You should ensure you understand how CFD trading works, assess your risk tolerance, and recognise that losses can occur quickly.