BMW will not be bringing its first electric crossover, the iX3, to the US market, which was scheduled to arrive in the first half of 2021.
The iX3 which is based off the X3, the most popular BMW model in the US, was unveiled at the Auto China 2018 show in Beijing.
The automaker is targeting the US, Europe and China for its broader EV strategy.
Trade BMW AG - BMW CFD
BMW isn’t the only automaker to pull back plans to bring upcoming electric vehicles to the US.
Mercedes-Benz has also delayed the US launch of the electric EQC SUV by a year. The EQC is now scheduled to hit the US market in 2021.
Mercedes said this was because there is strong demand for the EQC in Europe.
Volkswagen has also altered its sales strategy for its upcoming ID electric line-up. The company will keep its compact hatchback, the ID.3, out of the US. Instead, VW plans to bring the ID.4 to the US, with the vehicle to launch in Europe first.
In January Volkswagen said it expects to produce 1 million electric vehicles by 2023, hitting its target two years earlier than planned.
The German manufacturer said it aims to become the world market leader in e-mobility and plans to invest €33bn ($37bn, £29bn) in developing electric vehicles by 2024.
BMW did not give further information on the reasons behind its decision to not enter the US market.