Ramla SoniRetailers were set for record-breaking Cyber Monday sales after unprecedented Black Friday spending, according to figures from Adobe Analytics.
Consumers in the US were expected to spend $9.4 billion (£7.3bn, €8.6bn) online on Monday. They already racked up a record $7.4 billion during Black Friday, buying goods on computers, tablets and smartphones.
The figures were up by $1.2 billion on Black Friday 2018, but fell short of Adobe’s prediction for the day, which was $7.5 billion.
The Abode report measures transactions from 80 of the top 100 US online retailers. It found the biggest selling items on Black Friday included Frozen 2 toys, FIFA 20 video games, Nintendo Switch and LOL Surprise dolls.
Top electronics purchased included Apple laptops, Airpods, and Samsung TVs.
Black Friday also proved there was a demand for mobile shopping with $2.9 billion of Black Friday sales occurring on smartphones. Of all online traffic to retailers 61 per cent came from smartphones, up 15.8 per cent since last year.
Last year Cyber Monday generated $7.9 billion in the US, Adobe said.
