Alphabet is the parent company of the world-famous company Google. It was created as part of a restructuring in August 2015, becoming Google’s parent and assuming ownership of its subsidiaries and market tickers.
The restructuring was done to allow Google’s brands to grow independently of each other and allow for more freedom in their development. As independent companies, each has their own CEO, for example Google founder Larry Page assumed the role for Alphabet, with Sundar Pichai taking over the role for Google.
The American-founded, multinational conglomerate is based in Mountain View, California and has offices all over the world. It is one of the world’s best-known companies and a marker for innovative technologies.
Despite Alphabet’s recent founding, its predecessor Google has a vast history dating back to 1998, around the time of the DotCom boom. Founded by Stanford University (California, USA) PhD students Sergey Brin and Larry Page, Google was initially developed to be a more efficient search engine.
Whilst most search engines based their results on the amount of times a page was accessed, Brin and Page focused on the relationship between webpages, developing an innovative system known as PageRank.
Over the next five years, the company continued to revolutionise the way the internet is used, bringing numerous technologies to the world that are used by billions on a daily basis.
By the end of 2000, Google had indexed over 1 billion documents in its search engine. The following year – 2001 – saw the introduction of google images and in 2004 Gmail was rolled out.
Other major achievements include the creation of Google Maps, the acquisition of YouTube, Google Earth, Google Drive, Google AdSense, and the Android system.
Although Google ranks top among the best-known Alphabet brands. A few other notable mentions include:
Verily – Formely a division of Google X, this brand focuses on the healthcare sector.
Sidewalk Labs– A company dedicated to innovative urban development solutions.
Google Fiber– Part of the Access and Energy Sector, the brand explores and delivers alternative internet installation methods, such as fibre broadband.
Calico – Another healthcare innovator, seeking solutions to prolong human life.
Jigsaw– A ‘think tank’ seeking to address global issues including online harassment and extremism.
The majority of Alphabet’s top shareholders are made up from its CEOs, founders and top executives. Some of the largest shareholders include:
Sergey Brin – Co-founder of Google
Larry Page – Co-founder of Google
Eric Schmidt – Google CEO 2001-2011 and Executive Chairman of Alphabet until 2017
Sundar Pichai – Google’s CEO
Ruth Porat – Alphabet’s CFO
Alphabet has 3 types of shares. The result of a stock split, two of the three – A shares (GOOGL) and C shares (GOOG)– are traded on a variety of stock exchanges, while the third – B shares – are primarily internally-held shares.
Alphabet shares are traded on the NASDAQ stock exchange with the ticker symbol GOOGL and GOOG. As a parent company of Google, Alphabet automatically constitutes the main market indices that its famous subsidiary does: the NASDAQ-100 index, the S&P 100 and the S&P 500.
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