What is Trump Media, and how do you trade it?
What is Trump Media?
Founded in 2021 by Donald Trump, Andy Litinsky, and Wes Moss, Trump Media & Technology Group is a digital media and technology company focused on social networking and content distribution.
TMTG’s core product is Truth Social, a social media platform launched on 21 February 2022. Designed to compete with X (formerly Twitter) and Facebook, Truth Social positions itself as an alternative to mainstream platforms, emphasising free speech and minimal content moderation.
Trump Media became publicly traded on 26 March 2024 following its merger with Digital World Acquisition Corp (DWAC), a special purpose acquisition company (SPAC) – resulting in the company listing on the Nasdaq Stock Market under the ticker symbol ‘DJT’.
What is Trump Media’s share price history?
Past performance isn’t a reliable indicator of future results
Trump Media & Technology Group (DJT) became publicly traded on 26 March 2024. On its first trading day, DJT opened at $70.90 and climbed to an intraday high of $79.38. However,on 15 April 2024, Trump Media submitted a filing to the U.S. Securities and Exchange Commission to register millions of additional DJT shares leading to concerns of potential price dilution. As a result, Trump Media’s share price descended to a $22.55 low on 16 April 2024, fluctuating between around $24-55 over the following months.
Trump Media’s share price experienced a substantial drop in the following months, as a result of declining active users on Truth Social, underperforming earnings figures, and reports of founder Andy Litinsky selling a large portion of his shares. The first presidential debate between Donald Trump and Vice President Kamala Harris in September 2024 also weighed on DJT’s stock price, reflecting sentiment that Trump underperformed expectations during the debate. As a result, DJT fell to a $11.75 low on 24 September 2024.
Election volatility
Leading up to the US presidential election on 5 November 2024, DJT’s share price experienced significant volatility. On October 29 2024, the stock reached an intraday high of $54.68. On Election Day, the stock hit $40.74, as traders speculated on a potential Trump victory lifting the company’s performance. However, it ended the day at $33.94 after the company’s third-quarter loss announcement. Trump Media closed at $34.10 on 31 December 2024.
As of 11 March 2025, DJT’s stock is trading at approximately $19.92, reflecting a 41.44% decrease from the beginning of the year.
Which factors might affect the Trump Media live stock price?
Trump Media & Technology operates in a competitive and politically sensitive market. Its stock price is influenced by factors such as political sentiment, advertising revenue, user growth on Truth Social, regulatory scrutiny, and macroeconomic conditions.
Political sentiment & Trump’s public image
Trump Media’s stock price is influenced by Donald Trump’s political actions, media coverage, and public perception. Policy announcements, legal proceedings, or shifts in approval ratings could drive market volatility. In the lead up to the US election in November 2024, Trump Media initially rallied as traders anticipating a Trump victory expected increased engagement on Truth Social.
However, the stock later declined as attention shifted to the company’s financial position. Future developments, such as legislative decisions, diplomatic events, or media controversies, could either bolster the stock through heightened platform activity or weigh on it if market confidence drops.
Truth Social user growth and engagement
As Trump Media’s primary asset, Truth Social’s user base and engagement levels are key to its stock performance. Higher daily active users, increased content sharing, or high-profile endorsements could support advertising revenue and strengthen Trump Media’s valuation. However, competition from platforms like X (formerly Twitter) and Facebook, as well as potential user retention issues, pose risks. If user growth stagnates or engagement declines, concerns over long-term monetisation could put downward pressure on Trump Media’s share price.
Regulatory scrutiny & legal environment
As a high-profile media company, Trump Media faces regulatory and legal risks that could impact its stock. Investigations by the US Securities and Exchange Commission (SEC) delayed its merger with Digital World Acquisition Corp (DWAC), and any future inquiries could affect trading sentiment.
Additionally, potential regulatory changes around social media moderation, data privacy, or political advertising could impact Truth Social’s operations. While reduced regulation could benefit the platform, increased scrutiny or legal challenges related to Donald Trump’s business dealings may introduce volatility to DJT’s stock.
Market conditions & trading activity
Periods of heightened market speculation, such as the Trump Media’s initial surge to $79.38 on its first trading day, can create short-term gains. However, DJT shares subsequently declined in value as trading volume normalised. Broader economic conditions, including interest rate policy and market appetite for growth stocks, will also play a role. A risk-on environment could support the Trump Media share price, while market shifts towards defensive assets may lead to lower demand.
Advertising revenue and platform monetisation
Trump Media generates revenue primarily through digital advertising, making advertiser demand a key factor for stock performance. Increased spending by political campaigns or businesses targeting Truth Social’s audience could provide upside potential.
In Q4 2024, speculation over election-related ad spending briefly boosted Trump Media’s share price. However, concerns over brand safety have led some major advertisers to avoid the platform. If advertising revenue fails to scale or monetisation efforts such as premium subscriptions do not gain traction, Trump Media’s valuation could come under pressure.
Is Trump Media a technology stock?
Despite being listed under the ‘Technology’ sector on Nasdaq, Trump Media’s business model focuses on content distribution, advertising, and potential media expansion – aligning more with digital media companies than traditional tech firms.
Traders interested in technology stocks might consider other stocks, such as:
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Meta Platforms (META) owns Facebook, Instagram, and WhatsApp, with AI and virtual reality investments and integrations – Trade Meta shares.
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Alphabet (GOOGL) is the parent company of Google and YouTube; operating in cloud computing, AI, and search technology – Trade Alphabet shares.
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Microsoft (MSFT) is a leader in cloud computing, AI, and enterprise software with products like Azure and OpenAI integration – Trade Microsoft shares.
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Nvidia (NVDA) produces AI and GPU technology, essential for data centres and machine learning – Trade Nvidia shares.
Each of these companies is a part of the ‘Magnificent 7’ group, representing some of the largest companies by market capitalisation in the US stock market.
Learn more about the Magnificent 7 stocks in our Magnificent 7 trading guide.
What are Trump Media’s stock trading hours?
Trump Media & Technology Group’s stock market trading hours are the same as the NASDAQ Stock Market – which is open Monday to Friday – where it's listed under the symbol, ‘DJT’:
NASDAQ Stock Market
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In winter, from 2:30pm to 9:00pm UTC.
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In summer, from 1:30pm to 8:00pm UTC.
You can follow Trump Media’s stock performance with our Trump Media share price chart.
Monitoring Trump Media’s activity can help you to keep an eye out for the effects of any fundamental or technical events that may affect short-term movements in the Trump Media share price.
How to trade Trump Media shares with CFDs
To trade Trump Media shares, you can either buy physical shares on the Nasdaq Stock Market and own a stake in the company – or trade a derivative product, such as contracts for difference (CFDs) – to speculate on the underlying Trump Media stock market price without ownership.
CFD trading is unlike traditional investing. With CFDs, you can either hold a long position (speculating that the price will rise) or a short position (speculating that the price will fall). While CFDs are often used for short-term trades, they can also be held for longer periods depending on your trading strategy.
A key difference is leverage – CFDs are traded on margin, allowing greater exposure with a smaller outlay. This amplifies both profits and losses, increasing risk. Learn more in our comprehensive shares trading guide.
To start trading Trump Media stock CFDs, sign up for a Capital.com account, get verified, and trade via our advanced web platform or download our intuitive and easy-to-use app. It takes just minutes to begin trading global markets.
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