Kamux Oyj: Kamux’s updated strategy for the years 2027–2029 and targets for the strategy period

Kamux has updated its strategy for the years 2027–2029. The core objective of the updated strategy is to return Kamux to a path of profitable growth. Kamux focuses on used cars, will operate in Finland and Sweden, and targets growth that is above the market rate. Excellent customer experience remains at the core of Kamux’s operations. Kamux’s updated vision is to be the number one destination for used cars: both for customers buying, selling, or trading in cars, and as an employer for industry professionals.
 
Kamux’s operating environment has undergone significant changes in recent years; a slowdown in new car sales has intensified competition within the used car market, while sharp fluctuations in demand and pricing across different powertrains have materially impacted the profitability of used car sales. The instability in the operating environment is expected to persist throughout the strategy period, underscoring the critical importance of fast inventory turnover.

To ensure profitable growth, Kamux is expanding and streamlining its sourcing processes while investing in new sales channels, with a focus on volume and inventory turnover. Consumers remain the largest sourcing channel, and the role of professional channels will be expanded. In addition to consumers, business customers are taking on a more prominent role than before, and the significance of online sales is set to increase as consumers increasingly shift their business online. In addition, Kamux continues to build one consistent operating model across the network, focusing on matching the right car and services to its customers in an even more targeted manner. Kamux’s proprietary ERP system, that is being developed continuously, supports a common way of working, while carefully selected AI solutions enhance operational efficiency. To foster employee engagement, Kamux places a special focus on performance management, skills development, and attractive career paths.

Kamux’s targets for the strategy period 2027–2029 are:
-  Growth:                                             Above-market growth in units
-  Capital efficiency:                             Inventory turnover 10x in 2029
-  Profitability of the business:             Adjusted operating profit margin 3% in 2029
-  Customer satisfaction:                     NPS (Net Promoter Score) >65
-  Employee engagement:                  eNPS (employee Net Promoter Score) >40

Dividend policy:
Kamux aims to distribute at least 25% of the profit for the financial year as dividends. In addition, share repurchases may also be used as capital returns.

Kamux will present its updated strategy today, November 12, 2026, starting at 11:00 EET, at a news conference for investors, analysts and media, after presenting the Interim Report for January–September 2026. The news conference can be followed as a live webcast at https://kamux.events.inderes.com/q3-2026.

For more information, please contact:
Juha Kalliokoski, CEO, call requests tel. +358 10 420 8831
Enel Sintonen, CFO, call requests tel. +358 10 420 8831

Kamux Corporation
The Board of Directors

Kamux is a retail chain specialized in used cars and related integrated services. Kamux combines online shopping with an extensive showroom network to provide its customers with a great service experience anytime, anywhere. In addition to digital channels, the company has a total of 53 car showrooms in Finland and Sweden. Since its founding in Hämeenlinna, Finland, in 2003 the company has sold over 600,000 used cars, 57,518 of which were sold in 2025. Kamux’s revenue in 2025 was EUR 875.9 million and its average number of employees was 820 in terms of full-time equivalent employees. Kamux Corporation is listed on Nasdaq Helsinki Ltd. For more information, please visit www.kamux.com