CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and can afford the risks. Trading CFDs is high risk and is not suitable for everyone. Refer to our PDS and Target Market Determination. AFSL 513393
Open platformOpen platform

Gen Z purchase scam claim value rises 56.3% in H1 2026, Barclays says

By Public Technologies
  • Barclays research shows Gen Z purchase scam claim values surged 56.3% year over year in the first half of 2026.
  • Claim volumes among Gen Z rose 16.8%, more than double the 7.8% increase across all customers.
  • Overall purchase scam claim values increased 14.2%, highlighting the disproportionately sharp rise in Gen Z losses.
  • AI advances make scams more convincing for 76% of UK adults surveyed; only 36% check website authenticity before purchasing.
  • Gen Z shoppers face greater urgency, with 46% feeling pressure to buy sale items quickly, compared with 27% of all adults.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Barclays plc published the original content used to generate this news brief on November 13, 2026, and is solely responsible for the information contained therein.

Capital.com is an execution-only brokerage platform and the content provided on the Capital.com website is intended for informational purposes only and should not be regarded as an offer to sell or a solicitation of an offer to buy the products or securities to which it applies. No representation or warranty is given as to the accuracy or completeness of the information provided.

The information provided does not constitute investment advice nor take into account the individual financial circumstances or objectives of any investor. Any information that may be provided relating to past performance is not a reliable indicator of future results or performance.

To the extent permitted by law, in no event shall Capital.com (or any affiliate or employee) have any liability for any loss arising from the use of the information provided. Any person acting on the information does so entirely at their own risk.

Any information which could be construed as “investment research” has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication.