Amplitude, Inc. provides a digital optimization system to analyze customer behavior within digital products. It offers Amplitude analytics that enables companies to measure and understand end-user behavior to generate insights to optimize digital products and campaigns; Amplitude Recommend, a no-code personalization solution that helps to increase customer engagement by adapting digital products and campaigns to every user based on behavior; Amplitude Experiment, an integrated solution that enables teams to determine and deliver the product experiences for their customers through A/B tests and controlled feature releases; Amplitude Behavioral Graph, a proprietary database for deep, real-time interactive behavioral analysis, and behavior-driven personalization  instantly joining, analyzing, and correlating any customer actions to outcomes, such as engagement, growth, and loyalty; and data management, a real-time data layer for planning, integrating, and managing data sources to create a foundation with identity resolution, enterprise-level security, and privacy solutions. The company also provides customer support services related to initial implementation setup, ongoing support, and application training. It delivers its application over the Internet as a subscription service using a software-as-a-service model. The company was formerly known as Sonalight, Inc. and changed its name to Amplitude, Inc. in December 2014. Amplitude, Inc. was incorporated in 2011 and is headquartered in San Francisco, California. UK inflation cools in December, GBP/USD attempts to bounce backUK inflation drops more than expected in December, easing some of the fears about the UK economy.
09:41, 15 January 2025
Market Analysis: EUR/GBP Extends Rally but Faces Key ResistanceA worsening economic outlook in the UK is driving the pound lower, pushing EUR/GBP to a two-and-a-half-month high.
14:56, 14 January 2025
AUD/USD hovers near five year low ahead of labour force dataAustralia’s labour market is expected to have cooled in December, according to economist forecasts. The economy is projected to have added 15,000 jobs in the month, lifting the unemployment rate to 4.0%. The lukewarm estimate follows a drop in the unemployment rate to 3.9% in November, owing to a combination of strong full time employment growth and a drop in the participation rate.
12:25, 14 January 2025
Market Analysis: oil rallies further as supply tightness dominatesOil prices continue to surge as US sanctions on Russia and Iran are expected to tighten supply
16:32, 13 January 2025