Cricut, Inc. Company profile
About Cricut Inc
Cricut Inc is a technology company that has designed and built a creativity platform that enables users to turn ideas into professional-looking handmade goods. Its connected machines, design applications and accessories and materials, its users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations and more. Its cloud-based software enables it to update the functionality and features of existing physical and digital products and to release new products that integrate with its platform. Its software integrates with machines and designing apps, allowing users to create and share. Its cloud-based users can access and work on their projects anywhere, at any time, across desktop or mobile devices. Its portfolio of connected machines cut, write, score and create decorative effects using a wide variety of materials including paper, vinyl, leather and more.
Financial summary
BRIEF: For the fiscal year ended 31 December 2021, Cricut Inc revenues increased 36% to $1.31B. Net income decreased 9% to $140.5M. Revenues reflect Connected Machines segment increase of 32% to $548.2M, Accessories and Materials segment increase of 28% to $552.2M, International segment increase from $70.8M to $148.5M. Net income was offset by Sales and marketing - Balancing value increase from $58.5M to $120.1M (expense).
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