Activision Blizzard Inc (ATVI)
Activision Blizzard Inc. (ATVI) is an American interactive entertainment company established in 2000. It employs over 9,000 people.
The company is a leading developer and publisher of mobile, PC and console games. It is also a hardware and software producer. The company’s product portfolio introduces some of the most outstanding game titles including Diablo, Call of Duty, Hearthstone and World of Warcraft.
The company’s entertainment network comprises approximately 500 million monthly active users in almost 200 countries. Currently, Activision Blizzard isn looking to expand its capabilities and reach out to new platforms, explore new genres and geographies.
The company is included into FORTUNE’s "100 Best Companies to Work For" list.
History and formation
In 2007 Activision, the famous video game publisher, made an announcement. The company revealed its plans to merge with a fellow company, Videndi. The merger gave birth to a new company that today goes by Activision Blizzard.
Activision designs and distributes content for gaming consoles, mobile devices, PC. The unit developed and released such blockbusters as Call of Duty, Destiny, and Skylanders.
Blizzard Entertainment is the author and publisher of iconic gaming titles, including World of Warcraft, Diablo, and Hearthstone.
King Digital Entertainment is focused solely on the mobile world. It creates and markets titles that rank first in the App Store and Google Play ratings. Their portfolio includes Farm Heroes, Bubble Witch, Candy Crash and other mobile hits.
Major League Gaming is engaged in competitive gaming. The unit leverages the company’s eSports component across all available platforms.
Activision Blizzard Studios creates original TV and film content inspired by the company’s most prominent products and titles.
The company successfully uses a number of monetisation models, including subscription, and maintains many games-related services. In 2017, approximately 70% of the company’s revenue accounts were made up of the live services.
Additionally, Activision Blizzard regularly releases paid expansion packs for each of their games and develops add-ons to keep players up-to-date.
Peers and competitors
Activision Blizzard operates in the highly competitive landscape. The game industry sees tons of fresh titles every day. The most outstanding peers are Electronic Arts, Ubisoft, Riot Games, Microsoft Game Studios, Sony Entertainment, Disney Interactive and more.
Activision Blizzard is the S&P 500 index constituent. The company’s shares are traded on the NASDAQ Stock Exchange.
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