CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 84% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Vitamin maker Better Being withdraws $200m IPO

By Robert Davis

22:00, 24 September 2021

Better Being mental health
Mental health at Being Better - Photo: Shutterstock

Vitamin maker The Better Being Company announced on Wednesday that it is postponing its $200m (£146.13m) initial public offering (IPO) which was scheduled for this week.

The company planned to offer more than 12.5 million shares of its common stock for between $15 and $17 per share, giving it an approximate valuation of $900m.

In a letter to the Securities and Exchange Commission, the company said it is “no longer pursuing an (IPO) of its common stock at this time” and referred all related matters to its legal counsel.

The company added the withdrawal “is consistent with the public interest and the protection of investors” because its SEC registration is not yet effective. reached out to Better Being for further comment about the withdrawal but did not receive a reply.

About Better Being

The company, also known as Nutraceutical, is a whole-body wellness enterprise that sells vitamins and other products under a portfolio of brands such as Solaray, KAL, Zhou, and Nu U.

According to its prospectus, the Salt Lake City, Utah company saw the net sales of its portfolio grow by 15.2% between 2018 and 2020. Its core brands – like Solaray – have also won numerous awards.


0.52 Price
+0.540% 1D Chg, %
Long position overnight fee -0.0753%
Short position overnight fee 0.0069%
Overnight fee time 21:00 (UTC)
Spread 0.00411


1,964.83 Price
+0.060% 1D Chg, %
Long position overnight fee -0.0185%
Short position overnight fee 0.0103%
Overnight fee time 21:00 (UTC)
Spread 0.30


14,534.50 Price
-0.220% 1D Chg, %
Long position overnight fee -0.0255%
Short position overnight fee 0.0032%
Overnight fee time 21:00 (UTC)
Spread 1.8

Oil - Crude

72.23 Price
+0.980% 1D Chg, %
Long position overnight fee -0.0179%
Short position overnight fee -0.0040%
Overnight fee time 21:00 (UTC)
Spread 0.03

Solaray itself comprises 38% of Better Being’s total sales in 2020, the prospectus said.

“Leveraging our agile, science-driven innovation engine and vertically integrated manufacturing capabilities, we are able to rapidly develop, produce and launch the vast majority of our products in-house,” the prospectus added.

Better Being said they find sources for only the highest quality, lab-verified ingredients. They control the supply chain from source to distribution, allowing them to consistently provide consumers and retail partners with high-quality, beneficial and nourishing products.

Health and wellness

Covid-19 wrought a renewed appreciation for health and wellness in many consumers. Because of this, analysts see the health and wellness sector experiencing rapid growth over the next several years.

Research by global consulting firm McKinsey found that consumers expect to increase their purchasing of health and wellness products into the foreseeable future, which will help to expand the estimated $1.5trn market.

Read more: IPO filed for home Covid test kit maker Cue Health

Related topics

Rate this article

Capital Com is an execution-only service provider. The material provided on this website is for information purposes only and should not be understood as an investment advice. Any opinion that may be provided on this page does not constitute a recommendation by Capital Com or its agents. We do not make any representations or warranty on the accuracy or completeness of the information that is provided on this page. If you rely on the information on this page then you do so entirely on your own risk.

Still looking for a broker you can trust?

Join the 535.000+ traders worldwide that chose to trade with

1. Create & verify your account 2. Make your first deposit 3. You’re all set. Start trading