What is Netflix?
Netflix Inc. is an American media-distribution service provider of internet television, founded in 1997 and headquartered in California. The company operates through three segments: domestic streaming (within America), international streaming and domestic DVD. The members of this service can watch original series, documentaries, feature films and television shows directly on their computers, mobile devices and internet-connected screens. Today, Netflix members can watch their favourite TV series and movies instantly in over 190 countries worldwide. As of October 2019, Netflix officially supported 26 languages for customer support and user interface purposes.
Netflix trading hours
Netflix trading occurs on the NASDAQ stock exchange between the hours of 09:30 and 16:00 (EST).
How to trade Netflix CFDs
An individual has two options when trading Netflix stock. Firstly, they can invest in Netflix stock on the exchanges where they are listed. For instance, you can buy Netflix stock on the NASDAQ exchange, so you actually own a share in the company. This can be considered a long-term Netflix stock investment, as the individual is usually waiting for the price to rise over time.
Alternatively, they can trade a contract for difference (CFD) on a particular stock, and speculate on the price difference of the underlying asset, without actually owning the asset. A CFD is a financial instrument typically between a broker and an investor, where one party agrees to pay the other the difference in the value of a security, between the opening and closing of the trade. You can either hold a long position (speculating that the price will rise) or a short position (speculating that the price will fall). This is considered a short-term investment or trade, as CFDs tend to be used within shorter timeframes.
Trade Netflix - NFLX CFD
The key difference between trading a long position with a CFD and buying a security is the leverage that is employed. CFDs are traded on margin, which means that a trader can open larger positions with their capital.
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Why trade Netflix CFDs with Capital.com
Advanced AI technology at its core: A Facebook-like News Feed provides users with personalised and unique content depending on their preferences. If a trader makes decisions based on biases, the innovative News Feed offers a range of materials to put him back on the right track. The neural network analyses in-app behaviour and recommends videos, articles, news to polish your investment strategy.
Trading on margin: Providing trading on margin (up to 5:1 for individual equities), Capital.com gives you access to the stock market with the help of CFDs.
Trading the difference: When trading a Netflix CFD, you don’t buy the underlying asset itself, meaning you are not tied to it. Unlike Netflix stock trading, you can speculate on the rise or fall of the Netflix stock price. CFD trading is nothing different from traditional trading in terms of strategies. A CFD investor can go short or long, set stop and limit losses and apply trading scenarios that align with their objectives.
All-round trading analysis: The browser-based platform allows traders to shape their own market analysis and forecasts with sleek technical indicators. Capital.com provides live market updates and various chart formats, available on desktop, iOS, and Android.
Focus on safety: Capital.com puts a special emphasis on safety. Licensed by the FCA and CySEC, it complies with all regulations and ensures that its clients’ data security comes first. The company allows to withdraw money 24/7 and keeps traders’ funds across segregated bank accounts.
History of Netflix
In 1997, Netflix was founded in California by Marc Randolph and Reed Hastings. By July 1999, the company had raised $30 million in venture capital, and that September launched its DVD rental monthly subscription concept.
Netflix stock history is relatively short compared to that of other companies in the industry. On May 29, 2002, only five years after its foundation, Netflix decided to go public through the Initial Public Offering (IPO), selling 5.5 million shares at $15 per share, or $1.07 per share after adjusting for stock splits, bringing in $82.5 million.
In January 2007, the company announced that it would start video streaming, and a month later, delivered its billionth DVD. By introducing video-on-demand via the internet, Netflix started to move away from its original core business model of mailing DVDs.
Netflix began to expand its streaming service internationally in 2011, and, by the end of that year, it was already available almost everywhere in North, Central and South America. The business began its European expansion in January 2012, launching in the UK and Ireland.
In February 2013, Netflix launched “House of Cards”, its first original content. This step greatly boosted the Netflix market share. Over the years, with the consequent increase in the number of its original television series, the company has racked up multiple Emmy nominations. In 2018 solely, Netflix got 112 nominations.
A US study in late 2017 showed that the number of domestic Netflix subscribers equalled that of all the cable subscribers combined – 73% of all US households. In 2018, the company had the largest share of the global video streaming traffic – 26.6%, topping YouTube's (GOOG) 21.3%, Amazon Prime Video's (AMZN) 5.7%, Twitch's 3.5% and Hulu’s 0.4%.
In April 2019, Netflix had more than 148 million paid subscriptions worldwide, including 60 million in the US, and a total of around 154 million subscriptions including free trials. Presently, the company keeps continuously growing, with an estimated 37% of the world’s internet users enjoying Netflix services.
One of Netflix’s biggest competitors is Amazon, since the electronic commerce giant owns one of the other biggest video-distribution services; Amazon Prime – which also offers its own series of shows that are exclusive to the service. Hulu Plus, another American video-streaming service, owned primarily by 21st Century Fox (FOX) and the Walt Disney Company (DIS) – which will eventually become the majority shareholder once Fox has been acquired – is another big competitor.
As with any equity, quarterly earnings announcements, as well as the financial performance of the wider stock market are two crucial factors to watch when deciding how Netflix stock will perform. Something more specific to Netflix stock value is its subscription outlook. Subscription numbers are a key indicator for traders to watch, because it is usually a leading indicator of Netflix’s future growth. The number of additional subscribers has the power to send the stock price flying, if it has largely increased - and of course tumbling, if subscription numbers are slowing or declining - as suggested by the Netflix share price history. Another key indicator, specific to Netflix, is the company’s geographic expansion plan. Watching subscription growth rates in countries such as India and South Korea, where Netflix is targeting, can be a key indicator of the company’s performance. Other factors include: outperformance if Netflix outperforms the broadcasting sector in the markets as well as earnings surprises.