CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 79% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
US English

Silver Lake buys stake in Australian football leagues

By Debabrata Das

09:02, 14 December 2021

Fans attend an A-League match in Australia
Fans at an A-League match in Australia – Photo: Alamy

US-based private equity firm Silver Lake has bought a 33.33% stake in Football Australia’s Australian Professional Leagues (APL), signalling increasing interest by the firm in sports assets across the world.

The deal gives Silver Lake economic and voting interests equivalent to its stake and the right to appoint a director, Stephen Evans, to the board of APL.

While Football Australia’s statement did not disclose the transaction amount, Bloomberg and Reuters reported the deal to be worth close to $100m, which values APL at $300m. An email sent to Football Australia by for confirmation of the deal amount remained unanswered at the time of publishing.

Funds were crucial

The deal follows the unbundling of the professional leagues from Football Australia, where a key objective was to establish a corporate model for the professional game in Australia to attract third-party capital investment.


2,072.25 Price
+1.760% 1D Chg, %
Long position overnight fee -0.0193%
Short position overnight fee 0.0111%
Overnight fee time 22:00 (UTC)
Spread 0.30

Oil - Crude

74.50 Price
-1.560% 1D Chg, %
Long position overnight fee -0.0136%
Short position overnight fee -0.0083%
Overnight fee time 22:00 (UTC)
Spread 0.040


16,001.20 Price
+0.470% 1D Chg, %
Long position overnight fee -0.0262%
Short position overnight fee 0.0040%
Overnight fee time 22:00 (UTC)
Spread 7.0


38,791.20 Price
-0.170% 1D Chg, %
Long position overnight fee -0.0616%
Short position overnight fee 0.0137%
Overnight fee time 22:00 (UTC)
Spread 106.00

“The funds that will flow from this transaction will provide crucial capital into the professional game and enable continued investment by Football Australia into strategic initiatives to benefit the Australian football community at large, which could include initiatives such as the expansion of national competitions outside of A-Leagues and investing in digital transformation to enhance the experience of our broad and diverse participation base,” Football Australia’s CEO James Johnson said in a statement.

Silver Lake has been keen on sporting assets. In 2019, the firm invested $500m to pick up a 10% stake in City Football Group, the owners of England’s Premier League champions Manchester City. The firm has also been in talks to pick up a stake in New Zealand Rugby’s commercial operations, but has faced stiff resistance from the New Zealand rugby team players, better known as the All Blacks.

Read more: SoftBank invests in fantasy football NFT platform

Rate this article

Capital Com is an execution-only service provider. The material provided on this website is for information purposes only and should not be understood as an investment advice. Any opinion that may be provided on this page does not constitute a recommendation by Capital Com or its agents. We do not make any representations or warranty on the accuracy or completeness of the information that is provided on this page. If you rely on the information on this page then you do so entirely on your own risk.

Still looking for a broker you can trust?

Join the 570.000+ traders worldwide that chose to trade with

1. Create & verify your account 2. Make your first deposit 3. You’re all set. Start trading