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Shares in Digitalbox (DBOX) soar on positive trading update

By Rob Griffin

11:11, 2 December 2021

Image from hit Netflix show Squid Game
Squid Game coverage helped boost website traffic – Photo: Shutterstock

Digitalbox (DBOX), the mobile-first media group, saw its stock price soar today after revealing full-year revenue and earnings would be significantly ahead of expectations.

The owner of websites such as Entertainment Daily said coverage of hit TV shows Strictly Come Dancing, I’m a Celebrity and Squid Game had driven strong traffic.

It now expects revenue of at least £3.3m ($4.4m) for the year ending 31 December 2021, with earnings before interest, tax, depreciation and amortisation ahead of the £700,000 expected.

Stronger-than-expected trading

The news was enough to send the stock price of the FTSE AIM-listed media company up 39% to 9.72p by 12.15pm in London.

In a statement, the company said trading across its three brands had been stronger than anticipated in the second half of the year.

“The positive trend in the UK mobile advertising market has continued, contributing to the revenue overperformance, alongside some very strong traffic,” it stated.

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Short position overnight fee 0.0007%
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Popular shows drive traffic

Digitalbox said that coverage of seasonal TV stalwarts Strictly Come Dancing and I’m A Celebrity had driven a significant audience on Entertainment Daily.

It also mentioned the satirical website The Daily Mash’s spin-off show Late Night Mash, which debuted on Dave, while its reporting on Squid Game, the Netflix phenomenon, had engaged readers of student-focused website The Tab.

“Digitalbox’s strategic focus on creating compelling content optimised for mobile has delivered disproportionate growth in its advertising revenues owing to increased demand for high-quality mobile inventory,” it added.

The company is expected to announce its full-year 2021 results in March 2022.

Read more: Squid game is just the start as NFLX faces DIS in Asia race

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The difference between trading assets and CFDs
The main difference between CFD trading and trading assets, such as commodities and stocks, is that you don’t own the underlying asset when you trade on a CFD.
You can still benefit if the market moves in your favour, or make a loss if it moves against you. However, with traditional trading you enter a contract to exchange the legal ownership of the individual shares or the commodities for money, and you own this until you sell it again.
CFDs are leveraged products, which means that you only need to deposit a percentage of the full value of the CFD trade in order to open a position. But with traditional trading, you buy the assets for the full amount. In the UK, there is no stamp duty on CFD trading, but there is when you buy stocks, for example.
CFDs attract overnight costs to hold the trades (unless you use 1-1 leverage), which makes them more suited to short-term trading opportunities. Stocks and commodities are more normally bought and held for longer. You might also pay a broker commission or fees when buying and selling assets direct and you’d need somewhere to store them safely.
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