Sainsbury’s is to launch its own record label as the supermarket giant looks to capitalise on the resurgent popularity of vinyl.
The company will join forces with Universal and Warner Music to publish exclusive records under its new Own Label imprint, which will be available in more than 160 Sainsbury’s superstores.
Two vinyl compilation albums will kick off the launch: Hi Fidelity – A Taste Of Stereo Sound, and Coming Into Los Angeles – A Taste Of West Coast, featuring Cat Stevens and Sir Elton John.
Sir Elton John (PA)
The ’60s and ’70s compilations have been curated by Bob Stanley of indie group Saint Etienne and will cater “specifically to the tastes of Sainsbury’s shoppers”, the supermarket said.
While sales of physical music products have deteriorated sharply with the advent of online streaming, there remains a niche market in the UK for vinyl.