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Netflix is an American media streaming service and production company. Headquartered in Los Gatos, California, the business has three operating segments: domestic streaming, international streaming and domestic DVD.
The domestic and international streaming segments include services that stream content to its members in the US and outside the US respectively and derive revenue from monthly subscriptions. The domestic DVD segment includes services such as digital optical disc (DVD)-by-mail in the US.
Netflix's members can watch original series, feature films and documentaries, as well as TV shows and movies directly on their Internet-connected screens,TVs, computers and mobile devices.
Netflix shares are listed on the Nasdaq exchange. The company is a constituent of the NASDAQ-100 Index, the S&P 100 Index and the S&P 500 Index.
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In 1997, Netflix was founded by Reed Hastings and Marc Randolph in Scotts Valley, California. Its initial business model included DVD sales and rental, though DVD sales were soon abandoned in favour of the rental by mail.
In 2007, Netflix expanded its business with the introduction of streaming media. It entered the content-production industry in 2013 with its first in-house series House of Cards. Since then, it has massively expanded the production of both films and TV series, offering Netflix original content through its online library.
Netflix’s annual revenue increased more than 10-fold between 2005 and 2016. During 2017, the business grew its streaming revenue 36 per cent to more than $11.6bn, and more than doubled its global operating income.
With Capital.com’s Netflix stock price chart you can not only quickly view the current NFLX share price, but also trace the company’s shares value in historic terms.
With regard to the history of Netflix stock, the company went public at $15 per share on Nasdaq on May 23, 2002, raising more than $82.5m. Netflix closed its first trading day at $16.75, or $1.20 per present-day share after adjusting for stock splits. The stock then traded in a downtrend until early October 2002, when it hit a low of $4.85.
Over the following months, Netflix had kept expanding rapidly, positively reflecting on share price growth. After its share prices blew past $70, the gains prompted the business to do its first 2:1 stock split in early 2004.
On January 1, 2009, NFLX had an unadjusted market value of $29.89 per share. During the year, the company hit its peak during November, trading at around $60 per share.
By April 2010, the company's rapid development saw shares rising past $100. At the end of the year, the stock closed just over $175 per share. By mid-February 2011, Netflix reached $247.55 per share.
During the third quarter of 2011, due to subscription price hike, the company lost approximately 800,000 subscribers, with Netflix share price shedding 75 per cent of its value by November.
The stock gained another upside momentum in September 2012. On December 31, 2012, Netflix closed at $92.59. The positive trend had continued further, with Netflix hitting $354.99 per share by October 21, 2012.
On July 13, 2015, Netflix stock went as high as $707.61. The same day, the business announced a 7:1 split, becoming the second stock ever to be split at this ratio after Apple (APPL). On November 30, Netflix shares were trading as high as $126.60.
As the Netflix share price hit $248 in January 2018, the company reached a market capitalisation of more than $100bn for the first time. In July, the stock traded at $420 per share.
Ever since, Netflix stock has experienced lots of volatility, characterised by multiple price fluctuations. Through 2019, the company’s shares traded in a range of $254 and $385.
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