Zip Finds 83% of US BNPL Users With Preferred Provider Likely to Abandon Purchases Without It

By Public Technologies
  • Zip research found 83% of U.S. buy now, pay later users with a preferred provider would likely abandon purchases without it.
  • Among those shoppers, 46% abandoned purchases in the past 12 months; 39% of those abandoning purchases bought from another retailer.
  • Of abandoned carts with a reported value, 75% were worth $100 or more.
  • Among shoppers with a preferred provider, 59% chose one retailer over another because it offered that provider.
  • Across surveyed BNPL users, 73% considered financing before checkout; 62% used it for purchases they otherwise would have postponed or skipped.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Zip Co. Ltd. published the original content used to generate this news brief via Business Wire (Ref. ID: 202611021000BIZWIRE_USPR_____20261102_BW733086) on November 02, 2026, and is solely responsible for the information contained therein.

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