Smithfield survey shows 46% of US pizza consumers rank toppings as key quality driver

By Public Technologies
  • Smithfield Foods published a pizza market survey showing toppings drive purchase decisions, with 46% ranking them the most important pizza component.
  • Consumer emphasis on topping quality outweighed quantity, with 37% prioritizing quality versus 18% citing quantity.
  • Survey flagged strong demand for meat-heavy pizzas, with 27% identifying as “Meat Maximalists” and 93% saying pepperoni will not go out of style.
  • Results also pointed to high willingness to travel for preferred pizza, with 79% making special efforts; 25% traveled 25 miles or more.
  • Findings were based on an online survey of 2,000 U.S. adults who order pizza at least monthly, conducted Sept. 3-10, 2026.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Smithfield Foods Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202610120800PRIMZONEFULLFEED9843007) on October 12, 2026, and is solely responsible for the information contained therein.

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