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Saudi dairy giant Almarai enters red meat market with $133mln investment

By Zawya

By Staff Writer

Saudi dairy company Almarai has invested SAR 500 million ($133 million) to diversify its portfolio and expand into the red meat market.

The firm confirmed on Tuesday the launch of its new beef brand Haboor, marking its entry into a new food segment and moving beyond its traditional food and beverage lines.

The move aligns with Almarai’s 2026-2031 growth strategy, which seeks to invest in promising new categories.

“This will broaden consumer choice and meet the growing demand for high-quality meat products,” Almarai said in a disclosure to Saudi Exchange.

The financial impact of the new investment will be reflected in the company’s results starting from the fourth quarter of 2026.

(Writing by Cleofe Maceda; editing by Seban Scaria) seban.scaria@lseg.com

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