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Saudi-backed Adeer targets 35-country expansion, advances major Egypt real estate investments

By Zawya

By Eman Hamed, Marwa Abo Almajd

Saudi Arabia's Adeer International, the global investment arm of Sumou Holding Group, plans to expand into 35 countries by 2035 as it strengthens its international real estate portfolio, including major mixed-use and hospitality investments in Egypt.

Bassel El-Serafy, Founder and CEO of Adeer International, said the company identified Egypt as a priority market following an assessment of its real estate sector, growth prospects and investment opportunities.

The company entered Egypt with Adeer Plaza in Sheikh Zayed City, which opened in 2024, before expanding through partnerships with local developers and investors.

Its investments include Sumou Boulevard, an integrated mixed-use development in Mostakbal City, New Cairo, being undertaken in partnership with Paragon Developments and MIDAR for Investment and Urban Development.

The project has an estimated investment value of 70 billion Egyptian pounds ($1.3 billion) and was launched in 2026, marking Sumou Investment's first major investment in the Egyptian market.

Adeer has also formed a hospitality investment alliance with Hassan Allam, MIDAR and Sumou Investment, targeting investments of approximately $2 billion.

The company did not disclose the number of projects covered by the hospitality alliance, their locations or implementation schedules.

It also did not specify the additional markets being targeted, planned investment commitments or the timetable for entering individual countries.

Strategic partnerships

El-Serafy said Adeer operates as an investment partner rather than a conventional property developer, bringing together investors, developers and execution partners to pursue real estate opportunities.

"We are a strategic partner that connects capital with expertise and capabilities to turn opportunities into sustainable projects," he said.

He added that the company's business model is intended to attract international capital into Egypt while promoting Egyptian real estate investment opportunities in overseas markets.

Ahmed Helmy, Chief Investment Officer at Adeer International, said the company signed a strategic partnership with Hassan Allam Properties in 2024 to develop a mixed-use project in East Cairo.

Adeer also partnered with Melee Developments, a subsidiary of Al Ahly Sabbour, to expand its real estate activities in Egypt and Saudi Arabia.

Helmy said Sumou Holding Group manages 55 billion Saudi riyals ($14.7 billion) across 15 real estate funds, supporting its investment activities and strategic partnerships.

He said Adeer's investment model covers opportunity identification, feasibility and risk assessment, project execution oversight, marketing, sales and asset management.

International expansion

Adeer International was established to extend the overseas investment activities of Sumou Holding Group, which began operations in 2008.

The group expanded its Saudi real estate business through Adeer Real Estate, which was listed on the Saudi Exchange in 2025.

Adeer International entered the UK market in 2021 and has since expanded into several regional and international markets, including Egypt, Malaysia, Indonesia, Turkey and Switzerland.

The company has reached £625 million in assets under management (AUM).

Its UK transactions have included properties associated with Amazon's logistics operations, a FedEx warehousing facility and units affiliated with Corinthia Hotels in London.

(1 US dollar = 53.92 Egyptian pounds)

(Reporting by Eman Hamed & Marwa Abo Almajd; Editing by Anoop Menon)

(anoop.menon@lseg.com)

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