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Mad Barn Renews and Deepens Partnership with The Royal Agricultural Winter Fair in Multi-Year Deal

By GlobeNewswire

Toronto, ON, Oct. 29, 2026 (GLOBE NEWSWIRE) -- The Royal Agricultural Winter Fair ("The Royal") today announced the renewal of its partnership with Mad Barn through 2028, further strengthening the Canadian equine nutrition company's commitment to The Royal Horse Show and Canada's equestrian community.

Show jumping competition over the Mad Barn-branded fence at The Royal Horse Show, Coca-Cola Coliseum, Toronto.

Mad Barn will continue as Title Sponsor of the Indoor Eventing Challenge, taking place November 6 and 7, and the Big Ben Challenge on November 12, while adding the CDI-W Freestyle Final on November 10 to its portfolio. The partnership gives Mad Barn a prominent presence across three of The Royal Horse Show's marquee disciplines – eventing, show jumping and dressage.

"Mad Barn has become an important and valued partner of The Royal, and we are incredibly grateful for their continued commitment," said Cyrus Cooper, CEO of The Royal Agricultural Winter Fair. "Their credibility, expertise and genuine connection to the equestrian community make them a natural fit for The Royal, and we're proud to continue building a partnership with a brand that is so well respected within the sport."

Beyond the competition ring, Mad Barn will continue to engage directly with The Royal's equestrian community through the Mad Barn Nutrition Centre in the Equestrian Zone, providing nutrition education and complimentary diet evaluations to competitors and attendees.

"The Royal is where Canada's equestrian community comes together, and we're proud to deepen our role in it. Expanding into dressage and The Royal Rodeo lets us support riders and horses across more disciplines and reflects Mad Barn's mission to give horse owners the science-backed nutrition knowledge they need to support their horses' performance, health and longevity," said Scott Cieslar, CEO of Mad Barn.

With a growing presence across eventing, show jumping and dressage, Mad Barn will be connected to some of the most anticipated competitions on The Royal Horse Show calendar. The multi-year partnership reflects a shared commitment to supporting equestrian sport at the highest level while creating meaningful opportunities for Mad Barn to engage with riders, owners and horse enthusiasts throughout the ten days of The Royal.

Mad Barn will also become a Supporting Partner of The Royal Rodeo, extending its involvement across The Royal's equestrian programming and connecting the brand with even more equestrians.

The 2026 Royal Agricultural Winter Fair takes place November 6–15 at Exhibition Place in Toronto.

Mad Barn is a Canadian leader in equine nutrition, providing science-backed supplements, nutritional resources and personalized feeding support to horse owners and equine professionals. Founded in Ontario, Mad Barn combines research, education and practical nutrition solutions to support the health, performance and well-being of horses across Canada and around the world. For more information, visit madbarn.com.

Mad Barn, Canadian leader in equine nutrition and multi-year partner of The Royal Agricultural Winter Fair.

About The Royal Agricultural Winter Fair

The Royal Agricultural Winter Fair is the world's largest combined indoor agricultural and equestrian show. Now in its 104th year, The Royal takes place every November at Exhibition Place in Toronto, celebrating the best in agriculture, food and equestrian competitions from across the country. The Royal Horse Show, the Fair's marquee equestrian program, brings together top show jumping, dressage, eventing and rodeo competition, including the Longines FEI Jumping World Cup™ Toronto. For more information, visit www.royalfair.org, @royalfair on Facebook, @theroyalfair on Instagram, and @TheRoyalAgriculturalWinterFair on YouTube.

Press Inquiries

Mad Barn:
Dr. Emily Gilbert, Performance Science Lead
egilbert [at] madbarn.com

The Royal Agricultural Winter Fair:
Sam Forgie, Craft Public Relations
sam [at] craftpublicrelations.com
https://www.royalfair.org


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