Evolution Fresh launches Thrive functional juice line at select Whole Foods stores nationwide

By Public Technologies
  • Starbucks unit Evolution Fresh launched Thrive, a new line of functional juices now sold at select Whole Foods Market stores nationwide.
  • Thrive targets everyday wellness positioning, featuring probiotics for gut health, 25% DV vitamin C, 30 calories, under 5g natural sugar.
  • Initial rollout includes three flavors, led by strawberry-mango, passion-pineapple, triple-citrus, with ginger and cayenne across the range.


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