China's coffee market seen doubling by 2030 as brands eye Southeast Asia
NEW YORK, Oct 21 (Reuters) - China's coffee market is forecast to reach $72.8 billion by 2030, up from $36.9 billion in 2025, according to a report on the Chinese coffee market by Dutch bank Rabobank.
Coffee shops are expected to drive most of that growth, with their sales projected to rise 14.5% a year through 2030.
Competition in the sector is intensifying as tea chains move into coffee as an alternative to falling revenue growth.
Tea chains such as MIXUE had about 6,000 coffee-equipped stores by August and targets 14,000 by year-end.
Overseas expansion is still at an early stage for Chinese coffee companies.
Rabobank called Southeast Asia the most logical first destination, citing fragmented markets, established coffee cultures and proximity to China.
The Rabobank analysts said franchising is likely to play a central role, as Chinese brands seek strong local partners.