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Celsius Holdings Names Alex Zigliara President of CELSIUS Brand

By Public Technologies
  • Celsius Holdings is reorganizing its U.S. operations into three brand-led business units: CELSIUS, Alani Nu, and Rockstar Energy & Emerging Growth.
  • Alex Zigliara was appointed CELSIUS president, joining from FIJI Water, where he served as global president overseeing strategy and operations.
  • Chief Marketing Officer Rishi Daing will transition to president of Rockstar Energy & Emerging Growth, overseeing Rockstar and non-RTD energy products.
  • A search is underway for an Alani Nu president.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Celsius Holdings Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20261105745454) on November 05, 2026, and is solely responsible for the information contained therein.

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