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Audi cuts 2026 outlook on China weakness, price pressure

By Reuters News12 hours ago Updated

Oct 30 (Reuters) - Volkswagen's premium brand Audi cut its 2026 revenue and profitability guidance on Friday after worsening market conditions in China and continued pricing pressure across key markets hit its performance.

Audi now expects an operating margin of 3% to 5%, down from its previous forecast of 5% to 7%, and revenue of €55 billion ($61.4 billion) to €59 billion, compared with its earlier guidance of €58 billion to €63 billion.

($1 = 0.8957 euros)

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