Amazon says its AI chips will work with popular coding language, challenging Nvidia 

By Reuters News

By Stephen Nellis

SAN FRANCISCO, Oct 19 (Reuters) - Amazon.com AMZN.O is introducing a new tool that allows its custom AI chips to run code written in the most popular AI coding language without modification, seeking to erode the advantage that underpins Nvidia's NVDA.O dominance in the AI computing market.

TorchNeuron lets developers run code written in a language called PyTorch on Amazon's Trainium AI chips with a single configuration change and no rewriting needed, according to Amazon's Annapurna Labs chip unit.

Amazon, which plans to announce the software at a developer conference in Silicon Valley on Monday, said the software will be publicly released as a free and open-source offering.

PyTorch, the open-source framework stewarded by Meta META.O, is used by most AI developers. Nvidia has spent more than a decade on its software tool called Cuda that makes PyTorch code run well on Nvidia chips.

Other cloud computing players such as Google GOOGL.O, which also has its own custom AI chips, are also working to lure away developers from Nvidia with better PyTorch tools.

Colin Brace, vice president of software for Annapurna Labs, said the move was aimed at reducing the number of steps AI developers must take to try Amazon's in-house chips.

"This has been about meeting customers where they're at," he told Reuters in an interview.

Brace said more than 30 early customers — spanning robotics, world models and voice AI — are using the new software, and that the switch to Amazon's chips can result in steep cost savings.

Capital.com is an execution-only brokerage platform and the content provided on the Capital.com website is intended for informational purposes only and should not be regarded as an offer to sell or a solicitation of an offer to buy the products or securities to which it applies. No representation or warranty is given as to the accuracy or completeness of the information provided.

The information provided does not constitute investment advice nor take into account the individual financial circumstances or objectives of any investor. Any information that may be provided relating to past performance is not a reliable indicator of future results or performance.

To the extent permitted by law, in no event shall Capital.com (or any affiliate or employee) have any liability for any loss arising from the use of the information provided. Any person acting on the information does so entirely at their own risk.

Any information which could be construed as “investment research” has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication.