UK's S4 Capital tumbles after cutting annual revenue expectations

By Reuters News09:20 (UTC), 28 October 2026 Updated

** Shares of advertising group S4 Capital SFOR.L fell as much as 16.7% to 45p; stock on track for worst day since September 2025

** Co now expects 2026 like-for-like net revenue to be down high single digits compared to its prior expectation of down mid single digits

** Says Q3 trading was impacted by macroeconomic and geopolitical uncertainty, with hyperscalers and technology clients prioritizing AI infrastructure investment

**Stock has more than doubled YTD

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