#paid Recognized for Best Use of AI in Influencer

By ACCESS Newswire

NEW YORK, NY / ACCESS Newswire / October 14, 2026 / #paid, the leading creator infrastructure for enterprise consumer brands, today announced it has won Silver in the 'Best Use of AI in Influencer Marketing' category at the 2026 Global Influencer Marketing Awards (GIMA), for its innovative work on the Virgin Voyages' Creator Voyage Campaign.

In April of 2026, in partnership with TikTok, Virgin Voyages partnered with #paid to make cruise travel feel like a live cultural moment rather than a traditional travel category. Together, they activated a curated roster of creators across four social platforms in real time, one of operational feasibility at a scale the industry had not previously attempted.

#paid met Virgin Voyages' unique campaign needs by designing and deploying a unified AI-powered monitoring and measurement tool purpose-built for the scale and speed the program demanded. The result was real-time performance visibility at a level not previously achieved, crossing 1M views within 36 hours, with per-creator, per-platform reporting live throughout the voyage.

"We're incredibly proud of the work our team has done with Virgin Voyages, and this recognition from GIMA reinforces the innovation we're pioneering throughout the creator ecosystem," said Dave Hampton, CTO of #paid. "Our company looks forward to continuously redefining how brands and creators collaborate through real-time, data-driven measurement."

#paid's system ingested and categorized 6,500+ posts from 1,000+ monitored accounts during the voyage. With their oversight, every post was evaluated against brief alignment and tagged against a structured content taxonomy for theme-level performance analysis, all running simultaneously.

GIMA, run by Hello Partner, features an independent panel of judges who score every entry to recognize the best influencer campaigns, talent, and innovation in the industry. The Best Use of AI in Influencer Marketing category awards strategic AI use in measurement while maintaining authenticity and delivering measurable impact. Now in its eighth year, GIMA is the global benchmark for creator-led marketing excellence, and #paid's Silver placement reflects work judged among the strongest in its category.

Media Contact:

Allie Gonzales - allie@notablypr.com

About #paid

#paid is creator infrastructure for enterprise consumer brands. Most brands run creator marketing as one-off campaigns across disconnected vendors and tools, so every campaign starts from zero. #paid brings the network, workflows, and data together with its technology and team of creative, media, and measurement experts-so creator relationships, data, and insights carry forward and every campaign builds on the last. Brands like Coca-Cola and Virgin Voyages run their creator programs on #paid, which has been named Overall Creator Marketing Company of the Year at the MarTech Awards, Creator Marketing Platform of the Year by Adweek, and a silver winner for Best Use of AI at the Global Influencer Marketing Awards. The company has offices in Toronto, New York, Los Angeles, Chicago, and Miami. For more information, visit hashtagpaid.com.

SOURCE: #paid



View the original press release on ACCESS Newswire

Capital.com is an execution-only brokerage platform and the content provided on the Capital.com website is intended for informational purposes only and should not be regarded as an offer to sell or a solicitation of an offer to buy the products or securities to which it applies. No representation or warranty is given as to the accuracy or completeness of the information provided.

The information provided does not constitute investment advice nor take into account the individual financial circumstances or objectives of any investor. Any information that may be provided relating to past performance is not a reliable indicator of future results or performance.

To the extent permitted by law, in no event shall Capital.com (or any affiliate or employee) have any liability for any loss arising from the use of the information provided. Any person acting on the information does so entirely at their own risk.

Any information which could be construed as “investment research” has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication.