JOYY unit BIGO Ads joins Google AdMob as bidding partner

By Public Technologies
  • BIGO Ads, an advertising platform under JOYY, became generally available in Google AdMob mediation as an in-app bidding partner.
  • Integration broadens BIGO Ads access for app publishers, targeting higher bidding competition, eCPM, fill rates, and ad revenue.
  • Talkie reported ARPU from BIGO Ads doubled during testing via AdMob mediation.
  • BIGO Ads said its SDK has been integrated into more than 55,000 apps.


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