Global smartphone shipments fall 20% in third quarter of 2026, Omdia says

By Public Technologies
  • Global smartphone shipments fell 20% year over year in Q3 2026, reaching their lowest third-quarter level since 2013.
  • The decline accelerated from 6% in the previous quarter as memory and storage cost pressures prompted vendors to cut low-margin device shipments.
  • Samsung and Apple captured 45% of global shipments, up approximately 8 percentage points from a year earlier.
  • Samsung led with 23% market share; Apple held 22%, followed by Xiaomi at 12%.
  • Vendors prioritized average selling price growth and portfolio optimization to protect profitability, with entry-level devices particularly exposed to rising costs.


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