The online travel website, which says it’s the largest in the world, is losing around 200 workers, according to a Bloomberg report.
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The news comes after the company reported bad third-quarter results last year. Shares dropped more than 20 per cent in one day after the company described the results as “disappointing”. In a note, TripAdvisor said its most significant challenge remains “Google pushing its own hotel products in search results and siphoning off quality traffic that would otherwise find TripAdvisor via free links and generate high margin revenue in our hotel click-based auction.”
TripAdvisor, which had just over 3,800 staff at the end of September, according to Bloomberg, said it was going to undertake a comprehensive cost structure evaluation. The company said it anticipated that “SEO headwinds” would remain a challenge to both top and bottom lines in 2020 but that it hoped to grow both media advertising revenue and hotel B2B revenue.
Meanwhile, Google has raised the stakes by announcing a new alliance with travel software provider Sabre Corp, the firm behind what it says was the “industry’s first semi-automated flight reservation system.”