(Press Association) Paddy Power Betfair has reported rising third quarter sales and earnings as the group was helped by punters betting big on the Mayweather-McGregor fight.
The bookmaker reported a 9% increase in revenue to £440m in the three months to September 30, while underlying earnings ticked up 7% to £121m.
Paddy Power Betfair said that the Mayweather-McGregor contest helped it mitigate the absence of a major football tournament in the same period last year.
The company said that a marketing drive that involved Floyd Mayweather, who eventually went on to win the dual, wearing Paddy Power’s “Lucky-Pants” drove “high levels of customer engagement”. The group saw an 18% increase in sales in the US to £28m.
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However, online revenue fell 3% to £216m in the period against tough comparatives that included a strong contribution from the latter stages of the Euro 2016 tournament.
Last year bookmakers across the board were boosted by the European Championships, in particular by England’s embarrassing exit at the hands of minnows Iceland.