Shares in the UK's FTSE-100 listed supermarkets were higher on Tuesday after the latest Kantar data showed strong sales growth.
The so-called Big Four – Tesco, Sainsbury's, Morrisons and Asda – all showed sales growth in the 12 weeks to 10 October, according to the results of the latest Kantar Worldpanel survey.
Supermarket sales increased in value by a total 3.1% compared with the same period last year, as sales of Christmas-related items got off to an early start, with £69m of chocolate boxes sold in the last four weeks alone.
Sainsbury cuts price deals
Sainsbury shares reacted the best, up 2.6% to 250p after its sales increased 1.9% on last year, with market share holding relatively steady - down 0.2 percentage points - at 15.8%.
Its programme of axing cut-price deals helped generate sales growth. They now make up just 35% of Sainsbury's sales, down from 40% a year ago.
Morrisons increased sales by 2.8% and was the fastest-growing of the Big Four during the period, while Tesco sales grew by 2.1%.