ZetaDisplay attends DMEXCO 2026 as retail media focus shifts to in-store measurement

By Public Technologies
  • ZetaDisplay attended DMEXCO 2026, where retail media discussions shifted toward scaling omnichannel campaigns across onsite, offsite, and in-store inventory.
  • In-store digital signage drew increased focus as retailers look to integrate physical screens into broader retail media offerings.
  • Measurement emerged as a priority, with advertisers pressing for outcome-based reporting beyond impressions as retail media budgets grow.
  • Personalization and practical AI use cases featured prominently, aimed at improving targeting, content variation, and campaign optimization across larger networks.


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